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| Date in 2021 | April 17, 2021, Saturday |
| Celebrated: | In Russia and other countries of the world |
| Meaning: | Special attitude and benefits of this invigorating drink |
| Established: | This coffee holiday was officially approved on October 1, 2015 by the International Coffee Association, which already includes more than 75 countries around the world. |
| Other names: | Espresso day |
| Traditions: | All kinds of coffee festivals and tastings of new varieties |
When it takes placeWho celebratesHistoryTraditionsInteresting facts
International Coffee Day is a wonderful and warm holiday that has recently come to our country. The beloved and popular drink of many has the right to officially confirm its significance. Two dates are April 17 and September 29, on which people can attract public attention to the healthy drink. The rich taste of which inspires and gives a positive attitude.
Who's celebrating?
Lovers - avid coffee lovers, producers, entire coffee companies and coffee associations, as well as representatives of exporting countries celebrate this holiday every year.
The reasons for celebrating Coffee Day in many countries vary, this applies to both the celebration itself and the choice of date; all countries set holidays according to their own calendar, taking into account their traditions and local culture. Countries that grow coffee beans especially participate in the celebration (Asian countries are a traditional coffee region).
Coffee day
What holiday do you think coffee lovers love most? Traditionally, the vast majority of celebrations involve the consumption of alcoholic beverages. But in the last few years, a holiday has come to the streets for admirers of the invigorating drink. On Coffee Day, you can try out new recipes or enjoy your favorite ones. If you don’t yet know about the existence of such a holiday, check out the selection below. Thanks to it, you can celebrate Coffee Day according to a schedule that is more suitable at a particular moment, since it does not yet have an official status.Coffee is such a popular drink that these days there is hardly a single person who has never tried this invigorating drink. It's no secret that any more or less popular phenomenon can be turned into an excellent reason for a celebration. This is how Coffee Day appeared, which has been increasingly talked about over the past few years. Its fans, as well as those who work professionally in coffee, come across information about this holiday several times a year, but it is noteworthy that there is no specific date for it.
Many countries have their own national Coffee Day. Moreover, the reasons for this holiday can be very different. Countries that grow and export raw materials for making this drink celebrate their Coffee Day. However, such a holiday often exists in those countries where natural coffee is very popular.
How Coffee Day is celebrated in different countries largely depends on local traditions, as well as the date of the celebrations. As a rule, various festivals, as well as various promotions in coffee shops, are timed to coincide with this date. They may include discounts, new recipes for those who want to buy unusual coffee, as well as various unique shows during which baristas can demonstrate their skills. It is worth noting that in most countries Coffee Day has the status of an unofficial holiday, although it is often called international. To be fair, it must be said that approximately 90% of such events began to appear in recent years, so this has not yet become a tradition.
Despite all the diversity of traditions, something interesting can already be told about some of them. So, let's look at how Coffee Day is celebrated in different countries.
Italy. Most sources claim that Coffee Day in this country is celebrated on April 17th. However, there is a version that celebrations of the invigorating drink in Italy are held every third Friday in April. This holiday has been widely celebrated here since 2009. The fact is that Italians are the biggest fans of espresso coffee. On EspressoItaliano Day, conversations about the history of this drink are heard everywhere. In coffee shops, visitors are given booklets with original recipes, as well as tips on how to properly prepare espresso coffee. In general, Italians are simply obsessed with this drink, so not all coffee shops can celebrate Coffee Day according to all the rules. To do this, they need to obtain permission from the National Institute of Italian Espresso. In addition, September 23 is also celebrated as Green Coffee Day (Giornata del Caffe Verde) in Italy.
USA. Somewhere, in this country, any event can be turned into a holiday, which, in turn, causes an increase in sales. In the USA, the sale of an invigorating drink is a multi-billion dollar industry, so it simply could not be ignored. Coffee Day has been celebrated in the States since 2005. The festivities fall on September 29th. In 2009, Coffee Day in the United States reached a new level when the first Orleans Coffee Festival was held by the Museum of Food and Beverage in New Orleans. This event has become so popular that in 2011, with the help of the Organo Gold company, a coffee carnival is also held here. It is noteworthy that in the United States there are many other holidays dedicated to coffee in its various forms. For example, Americans celebrate Coffee Ice Cream Day on September 6, and Coffee Milkshake Day on July 26.
Iceland. In this country, Coffee Day is not just a formal holiday. It is timed to coincide with the onset of spring, which was a very important event for this country, located close to the Arctic Circle and with mountainous terrain. The holiday, called “Sunny Coffee Day,” does not have a clear date - it all depends on when the first rays begin to break through the pitch darkness that has shrouded Iceland all winter. The peasants gathered at an appointed place and celebrated the onset of spring with freshly baked pancakes and aromatic coffee. It is impossible to establish the exact date of the appearance of Sun Coffee Day, but it is known for certain that coffee can be bought in Iceland since 1772, so the local Coffee Day can safely be called one of the oldest, if not the oldest holiday.
Ireland. This country became famous for the creation of the famous Irish coffee with the addition of whiskey and cream. Not surprisingly, there is National Irish Coffee Day, which is celebrated on January 25th. It is noteworthy that the Irish do not limit the celebrations to one day; in Ireland they extend for a week. By the way, the Irish have two holidays dedicated to the invigorating drink. They also have National Coffee Day on September 19th.
Japan. In this country, Coffee Day is celebrated on October 1st. It must be said that this tradition has existed in Japan for quite a long time - since the early 1980s. The initiator of this event was the Coffee Association of Japan. It was she who first organized Coffee Day in this country on October 1, 1983. Among other things, Coffee Day is recognized as an official holiday in Japan.
Brazil. Naturally, the main coffee country has its own Coffee Day. Although in Brazil not a single day goes by without this drink, which they have learned to prepare simply masterfully. However, locals honor coffee in a special way on May 24th.
Peru. Here Coffee Day is celebrated every fourth Saturday in August. Although the consumption of this product in Peru is not as high as in Brazil (only 0.5 kg per year per person), the coffee business is an important income source. Thanks to him, approximately 2 million people have jobs in Peru.
Costa Rica. In this country, coffee is also the most important export product. That's why Costa Rica has its own Coffee Day, celebrated on September 12th.
Indonesia. For Indonesians, Coffee Day is a special date. And not only because they really love the invigorating drink. Simply Coffee Day in Indonesia is celebrated on August 17 - simultaneously with Independence Day. One can guess that for this reason the celebrations here are especially magnificent and solemn.
China. In this country, Coffee Day does not have an exact date. The fact is that every year it is celebrated depending on when the new year begins according to the Chinese calendar. Only one thing can be said for sure – Coffee Day in China falls in April.
India. There is no special holiday for coffee in this country, but the phrase Coffee Day is familiar to all locals. The fact is that in India there is a network of popular coffee shops bearing this name. So we can say that for Indians, every day can turn into Coffee Day if they visit the right establishment.
Ukraine. Coffee Day has been celebrated here since 2007. The celebrations take place at the end of September. Residents of Lvov are especially sensitive to this holiday, because this is where Yuri Franz Kulchitsky was from. He is famous for bringing coffee to Europe from Turkey, and then taught Europeans to drink it with the addition of milk and sugar. On Coffee Day in Ukraine, various fairs of coffee itself and tableware, and barista championships are held. Coffee shops offer original recipes and discounts.
Russia. Celebrations in honor of the invigorating drink are held in both capitals. Since 2003, Moscow has hosted the International Tea and Coffee Festival with an exhibition-fair and tastings. Celebrations are held at the end of May - following the example of Brazilian Coffee Day.
As you can see, Coffee Day is becoming quite a popular holiday these days due to the popularity of the drink itself. It is possible that soon representatives of different countries will unite and choose the exact date, making these celebrations international. Until this happens, you can celebrate Coffee Day in accordance with any date appropriate to the occasion.
By the way, since we are talking about holidays, there is also Instant Coffee Day. It is very noteworthy that it is celebrated on April 1st. Although, in principle, it is not so important whether you drink instant or natural coffee, espresso or Irish, the main thing is that this process gives you pleasure. Then coffee can make your every day feel like a holiday.
The most popular products in the category - Coffee beans
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Story
The history of the origins of the Coffee Day celebration began in 1983, when coffee associations in Japan paid special attention to the aromatic drink. The holiday acquired official status in 2015.
Many researchers have been studying the composition and properties of the coffee drink for a long time, determining its benefits and the quality of various types of coffee. And therefore, on International Coffee Day, you can get acquainted with various data about the composition and varieties of coffee, the history of the spread of the coffee drink around the world.
Traditions
Unfortunately, little is known about coffee traditions. The holiday appeared recently and has not yet gained universal popular love, and therefore has not become particularly popular among the population.
On such days, many companies with their own brand of coffee can talk about their drink and participate in a discussion of the qualities and beneficial properties of coffee. The significance of this holiday is important because by attracting public attention to various types of coffee, it is possible to prevent the production and sale of surrogate raw materials, which leads to a deterioration in the quality of coffee, and a violation of production technology can affect the most important components that make this drink high-quality and healthy.
- On this day, many manufacturers hold tastings to improve sales.
- Various coffee ceremonies.
- Festivals and promotions.
- Also, the holiday is timed to coincide with wide fairs and sales, for example, sales of coffee machines, Turks, and coffee pots attract special attention.
- Competitions are held among professional coffee makers to prepare a coffee drink.
Interesting Facts
- Coffee is the best drink to start the day, it invigorates and awakens energy and strength for important things during the day.
- It is useful to adhere to the norm of coffee consumption, no more than three cups per day, so as not to upset the water balance in the body. Because coffee has a diuretic property, due to which it removes various bacteria and microbes, but at the same time causes dehydration of the body.
- Coffee and tea are constantly competing as to which contains the most caffeine. And sometimes coffee is inferior in this quality, especially when competing with green tea.
Local coffee market research
Moscow and St. Petersburg are Russia's two largest cities, and both cities are dominated by chain coffee shops. In 2014, there were only 1,140 coffee shops between the two cities, with Moscow having a slightly larger share. Every third Moscow and every fifth St. Petersburg cafe is owned and/or managed by a chain.
The oldest chain of coffee shops in Russia is Shokoladnitsa, which has been operating since the early 60s and has about 420 coffee shops. Other major chains in the market include Coffee House (226 locations), Coffeemania and Coffee Bean.
These coffee shops serve espresso, latte, cappuccino and other coffee classics. Since the weather does not change dramatically throughout the year, coffee drinking is not seasonal. Many coffee shops also serve a drink unique to Russia called “Raf”, which is cream, espresso and vanilla sugar whipped together.
Even though the specialty coffee industry is still relatively small compared to other countries, there are a few coffee shops that are making their mark in the market. Doubleby is a well-known local chain of specialty coffee shops that sources its own green beans before roasting them for its coffee shops in Moscow and Prague. Another well-known chain is Traveler's Coffee, with more than 100 locations throughout the country. The American-founded chain took third place at the 2021 National Coffee Roasting Championships, beating out 36 competitors. Popular drinks at Travelers Coffee are various versions of raf: floral, citrus and salted caramel.
