For connoisseurs of true Viennese coffee drinks, Julius Meinl offers its range. This is the oldest brand that produces premium products for Americans, Europeans, and Asians. The brand is over 150 years old.
The company's historical past began in 1862 with a small trading store in Vienna, opened by Julius Meinl selling coffee, teas, cocoa and spices. In 1912, it grew into a large production of roasting coffee beans.
It began to operate on the central Viennese street, which also began to be called, like the company, Julius Meinl Gasse. Literally the next year, the brand of the Austro-Hungarian Empire became the most influential imperial importer and large roaster of raw materials.
What good did the Turks do near Vienna?
Now many tourists associate the capital of Austria with the aroma of coffee and delicious pastries. And few people know that the black drink came to the city thanks to the Turkish conquests. In July one thousand six hundred and eighty-three, a large Ottoman army took Vienna into a tight ring. The Turks even then mastered the art of “living beautifully” and took bags of coffee with them even on military campaigns. And then Polish troops and Ukrainian Cossacks swooped in and liberated the city. The Turks fled so quickly that they forgot several bags. At first the Poles thought it was fodder for the horses. When the horses refused to eat the grains, it was decided to simply throw them away. They would have done so if it were not for the Ukrainian Cossack Yuri Kulchitsky, originally from Lvov. In his youth, he was in Turkish captivity, so he knew very well what to do with the contents of the bags. He roasted the beans, ground them, prepared aromatic coffee and began offering it to the Viennese - for the first month (as a promotion) for free. But the Austrians didn’t really like the new drink. Then the quick-witted Lviv resident began adding cream to it. This is how the famous Viennese coffee was born.
History of the Julius Meinl house
What does Julius Meinl’s company have to do with the above? When the capital of the Austro-Hungarian Empire became known as a city where unsurpassed coffee is brewed, producing countries began to supply green, unroasted beans there. In 1862, entrepreneur Julius Meinl opened a small coffee shop in Vienna. He, as a true gourmet and connoisseur of the drink, noticed that coffee from different countries of origin differs in taste. He began to create skillful blends - not only Arabica and Robusta, but also “international” ones. Another innovation that the entrepreneur introduced was roasting beans. Previously, coffee was sold green. Housewives had to fry it, then grind it. And mills at that time were manual. Therefore, the ceremony of brewing a cup of coffee was preceded by a long process of preparing the beans. And Julius Meinl coffee was enough to simply add water and brew. Naturally, the store was a huge success. Soon, representative offices of the Julius Meinl house opened throughout Austria-Hungary.
Brand history
It all started back in 1862. Austria is the birthplace of this magnificent nectar. A tiny enterprise owned by the family of the same name gave birth to an entire dynasty. Experience was passed on from generation to generation.
First, a small but cozy store opened in Vienna. It sold coffee, tea, spices, cocoa and rice. Previously, you could only buy green grains, which you had to process yourself at home. Now the grains were roasted and sold ready-made, which saved local residents from additional hassle. This highlight became the key to the success of innovators.
Now the Austrian market belongs to them. This is a leading company in Europe, existing under the leadership of the fifth generation of the Meinl family . The brand also produces other products - handmade sweets, many varieties of jams, tea, and wine.
Its assets include 18 factories, and its sales geography covers 70 countries. There are over a thousand retail outlets in European countries where you can purchase the most delicious drink.
Symbol
After the First World War, the whole of Europe drank Julius Meinl’s drink. Austrian coffee Julius Meinl was easily recognizable not only because of its rich assortment and varied roasting and grinding. All packs were decorated with a single symbol, which became the logo of the trading house. This is a Moor boy in a fez cap. The symbol makes us remember another legend of the penetration of coffee into Austria. It is beautiful, but, alas, far from the historical truth. They say that the Austrians happened to capture a Turkish Moor boy. He had a knapsack with unknown grains tied to his belt. And the quick-witted little captive bargained for his freedom in exchange for information - how to brew coffee. This beautiful story was adopted by Julius Meinl. After all, the fashion for a black drink, the so-called Turkish coffee, gradually grew. The entrepreneur began to open not only stores of colonial goods, but also cafes and pastry shops. And everywhere in the windows there was a profile of a young Moor in a Turkish fez cap.
Coffee house assortment
As we remember, Julius Meinl became famous for selling roasted grains in his stores, and besides, he thought of making blends. Arabica is valued by many for its refined taste, chocolate, velvety aroma. Robusta is strong, gives the drink a bitter taste, and wakes you up well in the morning. Usually these two varieties are mixed in proportions of eighty to twenty percent. But Julius Meinl coffee blends are not limited to just combining Arabica and Robusta. After all, the origin of the grains is also important - the climate, the soils of the country where they grew. As for the assembly, the coffee house accepts only selected varieties. Roasting and grinding are of no small importance for the quality of the drink. And in this Julius Meinl also succeeded. Now his heirs have factories in Austria and Italy, and branded cafes and pastry shops are open in seventy countries around the world. The house produces coffee beans, ground and pods. Does not deal with soluble surrogate.
Brand assortment
Austrian coffee is famous for its quality, because each bean is carefully selected before entering production. All coffee varieties are developed on the basis of Arabica and Robusta, usually combined in proportions of 80% to 20%. The uniqueness of Julius Meinl is that even using the same ingredients, they manage to create varieties with different flavors, since the raw materials are supplied from different countries.
Features of Moccona coffee
The company produces the following types of coffee products:
- ground and grain;
- capsules for coffee machines;
- espresso mixtures;
- coffee blends.
Julius Meinl does not produce instant coffee, as it considers it a surrogate. It is not for nothing that the brand is valued precisely for its high quality and unusually beautiful blends.
Coffee beans Julius Meinl
The house's assortment allows you to purchase both pure Arabica or Robusta, as well as their blends. When buying bean coffee, you can preserve its aroma for a long time by grinding it immediately before brewing the drink. Julius Meinl's factories in Italy specialize in the production of espresso blends. The drink produces rich foam and a soft, creamy taste. “Espresso Special” is coffee for those who do not like sourness. The beans were grown in Brazil and subjected to wet processing, which allowed them to retain all the essential oils. Also, Grand Espresso Selezion, a dark Italian roasted Arabica, does not sour. Melange "Zumtobel Kraftig" is characterized by a wonderful aroma and rich taste. Viennese roasted Arabica beans from Brazil and other countries have a delicate chocolate flavor. Elite Arabica varieties from New Guinea and Colombia were used for the Jubilee blend. For lovers of stable foam and a creamy aftertaste, we can recommend Crema Espresso and Notel Espresso Ausliz.
Where to buy Julius Meinl coffee
In order to purchase Viennese Julius Meinl coffee, it is not at all necessary to fly to the capital of Austria. You can buy this wonderful product (as well as other items produced under the famous brand) in our country both in large hypermarkets (in particular, in Metro) and in relatively modest-sized “specialty” stores that deal only with tea and coffee and related products. It is possible to place an order on the Internet, pay for it and receive the purchase in a convenient way chosen from those offered. You can also buy Viennese Breakfast Julius Meinl coffee in small supermarkets and convenience stores and even in markets.
Julius Meinl ground coffee
Naturally, all grain blends are also presented in a form ready for brewing. But there are also mixtures that are sold only ground. “Classic Viennese breakfast” is just one of those. This is an ideal drink for morning coffee - rich, aromatic, invigorating. Viennese Breakfast Delight is also strong, but it goes well with cream. For those who appreciate sourness and tartness, we can recommend Vienne Melange, medium roast. And for those who do not like these qualities in coffee, Grand Espresso is suitable. An elite blend of high-mountain varieties of Arabica "Premium Aroma Fez" is suitable for special occasions. Julius Meinl President coffee is also an exclusive melange. Arabica beans from Brazil, Colombia and the countries of the Isthmus of Panama are used for it. The drink is aromatic and high in caffeine. This brand is also available in whole grain form.
Coffee beans
Julius Meinl offers consumers the opportunity to purchase both pure Arabica and Robusta beans, as well as unique blends based on them. Bean coffee allows you to preserve the taste and aroma in its original form for a long time immediately before the process of preparing the drink.
The brand's great emphasis is on the production of espresso blends that provide classic soft crema and creamy taste.
The most popular is Espresso Spesial, based on Brazilian coffee beans. The unique taste is achieved through wet processing of raw materials, and a unique roasting technology allows you to preserve essential oils in their original form. The blend has a mild taste without sourness. Grand Espresso Selezion is based on Arabica beans and prepared according to an Italian recipe. The beans have a bitter, tart taste and are ideal for making lattes, espresso and latte macchiato.
Linea Casa is a blend of 100% Arabica beans grown in several countries on elite coffee plantations. The name translates as “good morning” and this variety is truly ideal for morning coffee. The beans have a medium degree of roasting. The coffee has a delicate taste of chocolate and prunes and a long-lasting aftertaste.
Jubileum is an exquisite Arabica variety native to Central America. This blend is elite, expensive and is most often given as a gift, which is why it gets its name. Yubileum has a medium roast, the coffee is characterized by a strong, rich taste and aroma.
Notel Espresso Auslise is a blend of Brazilian and American Arabica beans. This variety has a mild taste with berry notes. Medium roasting produces a stable brown foam. And lovers of strong drinks will like Brus kefi, which has a bright aroma and a sweet unusual taste, given the large amount of caffeine it contains.
Positive reviews about the brand are associated, first of all, with the quality of coffee beans, which are carefully selected and also well packaged. The manufacturer takes care of the safety of raw materials by making durable bags with a special valve that prevents air penetration. A wide range of products and the ability to choose coffee with a taste that suits you is what makes Julius Meinl coffee so popular.
Tasting coffee from different countries of the world
allows you to try drinks for which the grains were grown in distant corners of the globe. This way we can experience the regional characteristics of coffee. "Tanzania Kilimanjaro" is an Arabica with a sweet fruity taste and delicate aroma. “Costa Rica Tarrazu” is the same type of coffee, but with a wine taste and rich aroma. “Guatemala Geneuin Antigua” is an Arabica with a citrus flavor, smoky and floral aroma. "Ethiopia Mocha Sidano" is a drink with a wine and chocolate aftertaste. And finally, “Brazil Decaffinato”. This drink can be consumed at night. It is suitable for those for whom caffeine is contraindicated.
For espresso lovers
The Julius Meinl house sacredly honors Austrian and Italian traditions. But he also keeps up with the times. More and more people are becoming connoisseurs of coffee prepared in machines with the Easy Serving Espresso system. This device allows you to prepare a delicious drink no worse than a skilled barista. Modern coffee makers are purchased by both private citizens and companies for their offices. For such machines, pods are used. This is coffee packaged in a special “tablet”. The entire process of preparing the drink takes a minute - while boiling water passes through the finely ground mixture under pressure. It's much faster than brewing coffee beans. Julius Meinl (reviews regarding capsule pods are unanimous) produces two samples. These are Grand Espresso and Decaffinato.
Special blends
Many people like drinks with a variety of flavors. Manufacturers of coffee syrups use this. But what about those who drink this drink without sugar? For them there are specialized and flavored blends of Julius Meinl coffee. Reviews highly praise the drink, which has a subtle lemon aftertaste. And, unlike citrus coffee syrups, which don’t go well with milk, you can add cream to it. There are a lot of flattering reviews about the Linea Casa Frukhtuk brand. The name can be translated as “Homemade Breakfast”. This coffee is light roasted and has a pleasant caramel flavor. “King Hadhramaut” is also popular. Selected 100% Arabica beans from Ethiopia and Kenya give the drink hints of dried fruits and spicy spices.
Reviews about the brand
What do gourmets say about Espresso Julius Meinl coffee? The lion's share of reviews are laudatory. The beans (if it is not ground coffee) are of the same size and roasting, which has a good effect on the taste. The product is packaged very high quality. Vacuum bags have a special valve that allows you to store coffee without air, which makes its aroma unsurpassed. The wide range of the house allows everyone to choose a product to their taste: with bitterness, sourness, velvety chocolate or caramel taste. Julius Meinl delights coffee lovers with blends for cezves, espresso machines, sophisticated bar machines and other equipment available to fans. As for the price, some varieties are indeed expensive. At the same time, the lucky ones who tried the drink assure that there is something to pay for. But there are also varieties that belong to a more affordable segment - 700 rubles per kilogram. In any case, many users write that they buy Julius Meinl coffee at home for holidays and special occasions.
Reviews
Mostly gourmets speak positively about Julius Meinl products, but there are so many people, so many opinions. Everyone has something to say about this.
Anastasia: Recently I have been liking Wiener Art grain coffee. After grinding it with a coffee grinder, in the morning I pour it into a pot and cook it. It has an unsurpassed taste with light sourness and good strength. I'm happy with my choice.
Oleg: I love Zumtobel Decaffeinato. For me it is the most wonderful - with an exquisite aroma and a long-lasting aftertaste. We drink it as a family and are glad that we have the opportunity to enjoy it at home.
Victoria: Once I tried cocoa from the Julius Meinl brand, I can no longer drink anything else - only its excellent taste inspires me every day. It also makes a delicious cream for cakes and pastries, which is very valuable for those with a sweet tooth like me.
Albina: I am delighted with the hot chocolate from Julius Meinl. I love its bitter-spicy notes. It has only one drawback - the high price, but the pleasure is worth it.
