Italian coffee is considered one of the best in the world. Confirmation of this is “Lavazza” - coffee with a centuries-old history and a worldwide reputation. The peculiarity of the brand is the combination in different proportions of two main varieties: Arabica and Robusta. "Lavazza" involves high quality production and is divided into many types.
Italian Lavazza coffee is known for its quality and unsurpassed taste.
History of the Italian brand
The brand name is based on the surname of the company’s founder - a simple grocer Luigi Lavazza (see photo). In 1895, Luigi opened a small shop in Turin, where he offered oil, soap, alcohol and coffee for sale. The competition was high, it was necessary to stand out in some way in order to attract the interest of buyers.
Then Luigi decided to combine different types of grains in different proportions, thereby creating extraordinary tastes and new aromas of the drink.
In addition to roasting and blending, he decided to pack the beans in parchment, which allowed them to preserve the properties and aroma of the product longer. Thanks to Luigi's resourcefulness and genius, the simple grocery store quickly gained fame.
Luigi Lavazza is the founder of the world famous coffee brand.
During the First World War, business suffered, but Signor Luigi was philosophical about this, reasoning: “War is an episode.”
In 1947, the logo we know today was invented. Later, the first advertising slogan appeared - “Lavazza - heaven in a cup.”
In the 1950s production expanded, the company opened workshops for frying, processing, and packaging products.
All generations of the Lavazza family were involved in the development of the business. Knowledge and experience were passed on from fathers to sons. Now the fourth generation of the dynasty is managing the company.
Supply of raw materials and production
Lavazza is the largest coffee producer. The company purchases grains all over the world and selects them on its own plantations in Ecuador, Colombia, and Brazil.
The industrial system of the coffee corporation includes 6 factories in different cities:
- Turin (Italy). The largest roasting and packaging company.
- Gattinare (Italy). Production of capsules for Espresso Point coffee machines.
- Pozzilli (Italy). The plant specializes in the production of decaffeinated coffee.
- Veresse (Italy). The second largest roasting and packaging company after Turin.
- Chennai (India). Production for the domestic market;
- Sri City (India). Large production complex for supplying products to Asian countries.
Lavazza's industrial system includes six factories located around the world.
History of Lavazza
When brewing a cup of your favorite strong Lavazza Ore coffee in the morning, not everyone knows that this drink has come a long way, spanning 124 years - from a grocery store to the world's largest coffee empire. The origins of the creation of the production of this brand were the Italian merchant Luigi Lavazza, who opened the first shop selling coffee beans in the city of Turin in 1895. It was he who came up with the idea of creating unique mixtures from beans grown in different countries, which distinguishes this drink from others with its exquisite taste and aroma.
Four generations of Lavazza work tirelessly to improve production, search for new technologies, unique coffee recipes, expand the geography of production and sales, persistently work on advertising, and issues of drink consumption culture.
The Lavazza brand has been known to the world for over a hundred years.
Let us outline the main stages of the Company’s development:
- In 1895, in the Italian city of Turin, Luigi Lavazza opened a grocery store, starting to sell roasted coffee.
- After the First World War, the first bean roasting plant was already operating in Turin. It survived the difficult forties, surviving wartime and the coffee embargo.
- In 1950, a method was found for long-term preservation of the quality indicators of mixtures, and vacuum packaging was invented. This allowed us to increase its sales significantly.
- In 1957, after the introduction of innovation - the process of vertical production of the product - its production increased to 40 tons per day. The Lavazza brand occupies a leading position in Europe.
- The organization of the L. Lavazza Coffee Research Center, the study of product consumption habits, further research into qualities, the invention of coffee mixtures unique in their composition and properties, and the creation together with Goqlio of a fundamentally new vacuum packaging dates back to the seventies of the last century. The “face” of the Lavazza Company appears on television screens, the drink and methods of its preparation are widely advertised.
- The eighties were marked by the opening of the first foreign representative offices (Paris, London) and the creation of capsules for Espresso Lavazza coffee machines. Emilio Lavazza becomes Chairman of the European Federation of Roasted Coffee Associations (EUCA).
- In the nineties and two thousand years of the last century, the company offers consumers Espresso Point coffee machines for use at home and in the office, develops production facilities outside Italy, actively invests in farms in the countries of origin of coffee, thereby controlling the entire quality process - from collecting beans to cup coffee on the consumer's table.
- The year 2015 was marked by the invention, together with partners, of the first coffee machine for the orbital space station.
Types of Lavazza coffee
Lavazza produces bean, ground, instant, and capsule coffee.
Ground is divided according to the degree of grinding: coarse, medium, fine.
The table provides a list of the most popular types, the degree of grinding for each of them, as well as a description of the composition in percentage terms.
| Product name | Grinding degree | % Arabica content | % Robusta content |
| Club | ground (medium), grain | 100 | 0 |
| Crema e Gusto | ground (coarse) | 30 | 70 |
| Decaffeinato | ground (fine) | 60 | 40 |
| Espresso | ground (fine) or grain | 100 | 0 |
| Gold Selection | only in beans | 100 | 0 |
| Gran Riserva | ground (coarse), cereal or capsules | 70 | 30 |
| Grand Espresso | only grain | 100 | 0 |
| Pienaroma | only grain | 100 | 0 |
| Qualita Oro | ground (medium), cereal or capsules | 100 | 0 |
| Qualita Rossa | ground (fine) or grain | 70 | 30 |
| Super Crema | only grain | 80 | 20 |
| TopClass | only grain | 90 | 10 |
Product range
Lavazza brand coffee, as noted above, consists of a mixture of beans (most often 5–6 names) from different countries of origin. The recipes for their compositions are kept secret and are distinguished by a unique, easily recognizable smell and characteristic taste.
High-quality coffee beans are selected for the production of blends. They can be 100% from the most prestigious Arabica variety or a combination of Arabica and Robusta in various proportions. It should be noted that the properties of the drink depend both on the combination of components and on the country of origin. For example, Brazilian coffee gives the mixture a chocolate aroma and a soft, sweetish taste, while beans from Central America are distinguished by a special, refined, sensual aroma and rich, fruity taste.
Lavazza creates its products using special technologies
The company produces several dozen varieties of natural coffee blends, from premium ones such as Qualita Oro, Qualita Rossa to new developments - Grema e Gusto, Bella Grema, Gold Selection and others. Each of them has its own unique aroma and recognizable characteristic taste. Can be used with milk, cream. It is produced and sold in grains, ground and instant.
Coffee assortment
Lavazza offers a surprisingly wide range of blends. Each of them has its own unique taste and aroma. Thanks to such diversity, every connoisseur will be able to choose his own individual variety.
Lavazza Qualità Oro
A classic variety that was one of the first to be created in the mid-20th century. A mixture of 100% selected Arabica beans with a medium roast. The drink has light notes of honey with a subtle sourness. The drink has a deep aroma and noble fullness.
Lavazza Qualità Oro is a variety that combines the best varieties of American and Brazilian Arabica.
Lavazza Qualità Rossa
A blend of robusta from African plantations (30%) and arabica from warm Brazil (70%). A moderate degree of roasting gives richness, but does not add excessive strength. Qualità Rossa has a slightly perceptible hint of chocolate and is remembered for a long, pleasant aftertaste.
Lavazza Crema e Gusto
The only blend whose content is dominated by robusta (70%). This mixture contains 2.5 times more caffeine, so the drink is strong. This variety has an intense aroma, slightly creamy with a chocolate-nut color.
Lavazza Itierra
Elite 100% Arabica, grown in ecologically clean areas of Peru, Colombia, Honduras. This is confirmed by the certificate mark on the packaging - Rainforest Alliance. The finished Itierra drink has a thick texture and voluminous foam.
Lavazza Club
A mixture of selected varieties of Arabica, born in the special climatic conditions of Latin America. The variety is soft and has a light, refined aroma.
Thanks to a special roasting technology, Lavazza Club has a pleasant smell and zest in taste.
Lavazza Caffè Decaffeinato
Unique Arabica and Robusta varieties that have undergone decaffeination. The process is completely natural, without the use of chemicals, as a result of which the drink retains its richness, thickness and has a noble foam.
Lavazza Caffè Espresso
Premium blend of Arabica beans. Created for lovers of the classics. It has a floral color with a subtle spicy accent.
Lavazza Crema e Aroma
A harmonious blend of Arabica and Robusta. When finished, it reveals a delicate soft taste and a persistent creamy texture, which is perfect for recipes with milk or cream.
Lavazza Super Crema
One of the most popular blends. A combination of Robusta and Arabica from Indonesia and South America. It has a slight sourness and floral aroma. Goes great with milk.
The famous Lavazza Super Crema variety includes American Arabica and a mixture of Indonesian Robusta.
Lavazza Crema e Gusto Gusto Forte
A mix of Arabica and Robusta beans with a high degree of roasting. Suitable for lovers of Americano, especially in combination with milk. It has a deep black color, thick texture and rich taste.
Lavazza Filtro Classico
The composition of the blend is pure Arabica. Medium roasting gives a unique fruity taste and rich spicy aroma.
Lavazza Pienaroma
American Arabica Pienaroma has a velvety taste with exquisite notes of exoticism and a nutty-chocolate aftertaste.
Lavazza Super Gusto
The product is claimed to be the most environmentally friendly in the line. The grains are grown on plantations without the use of chemical treatment. The variety is bright with the aroma of chocolate.
Lavazza Super Gusto products contain notes of chocolate and a faint creamy taste.
Lavazza Gran Riserva
Riserva has a high caffeine content. The blend has a deep, rich taste with a delicate hint of liqueur. Recommended for lovers of strong black coffee.
The full range and new products can be found on the official Lavazza website.
What is Lavazza coffee? Features, types, taste and recipes
Today we will find out what Lavazza
(
Lavazza
), what distinctive features, taste qualities and recipe properties do the brand’s products have, and also why this coffee brand is so popular
WHAT IS LAVAZZA COFFEE? FEATURES, TYPES, TASTE AND RECIPES
Good afternoon, today we will find out what Lavazza
(
Lavazza
), what
distinctive
features,
taste
and
recipe
the brand’s products
have , and also
why
this coffee
brand
popular on the planet .
Brand Lavazza
, better known as
Lavazza
, belongs to the Italian company of the same name, whose headquarters are located in the city of
Piedmont
.
Lavazza
coffee dates back to
1895.
The founder of the company is considered to be
Luigi Lavazza
, a well-known Italian merchant-industrialist at that time, who was one of the first in Europe to engage in
the wholesale
sale
of coffee
products.
The company was initially based in the Italian city of Turin
, in which there was a small
grocery store
, which was also
the representative office
of the then wholesaler,
Luigi Lavazza
.
WHAT IS THE BEST COFFEE BEAN. RATING AND LIST OF VARIETIES
After the founding of the Lavazza
, at first, the company’s business was not going well and Senor
Lavazza,
one might say, was on the verge of
ruin
.
However, in 1896,
it was decided
to engage
not just in the wholesale
sale
of various
coffee
products, but to create something
unique
that
competitors
.
It is believed that it was in 1896
Lavazza
company officially began
to
create
coffee blends
, experimenting with
a combination
of the best varieties of
Arabica
and
Robusta
, roasting
the beans
immediately
before
selling
them .
WHAT EFFECT DOES COFFEE HAVE ON THE HUMAN BODY?
After a stunning success
, which Señor
Lavazza
on customers, by
the 1930s
the family company had become single-handedly
the best
coffee
producer not only in
Italy
, but also in
Europe
.
sales
volumes steadily
increasing
and
growing
, while
the popularity
of the coffee
brand
growing It is worth noting that the Lavazza
holds another
record
; it is one of
the first
to
massively
use
vacuum packaging
for its
products
, which made it possible
to preserve
the original
aroma
and
taste
of various
brands
of coffee beans.
1. PRODUCTION TECHNOLOGY, ROASTING DEGREES AND TYPES OF LAVAZZA COFFEE VARIETIES
From the very beginning
to this day,
Lavazza
fully
preserved
its
traditions
of producing
excellent
, incomparable
coffee
.
Lavazza
company is the 4th
generation of
, famous in
Italy
and around the world,
Luigi Lavazza
.
This brand of coffee
is rightfully considered
one
of
the best
on Earth, because
a delicious
recipe for
roasting and
mixing
different
types
is passed down .
Coffee Lavazza
– this is
the calling
card of Italy.
Every year, the company's specialists develop
new unique
coffee blends
, using
more than 50 varieties of raw materials
brought from all over the planet.
For reference, we note that Lavazza
has become
a leader
in the coffee market due to its
experimental
taste and aromas.
Products manufactured
under the
Lavazza
offer the buyer
coffee
the
highest world
standards
, which fully
satisfies
the
most
demanding needs
coffee drink connoisseurs
Today,
Lavazza
products are represented
a wide
range of both
whole grain
and
ground
coffee
of varying
degrees
of roasting
.
The most popular
types
of roasting
Lavazza
coffee beans are considered
Scandinavian
(
for reference: the roasted beans look light brown, and the finished drink is soft and has a long aftertaste
);
Viennese
(
for reference: all roasted grains of this type are medium in size and have a chocolate-brown hue, and the finished drink is rich, with a sweet taste
);
French
(
for reference: the grains are heavily roasted, which gives them a dark brown tint, and the finished drink is oily
) and
Italian
(
for reference: the grains are subjected to maximum roasting, as a result of which they become dark, almost black in color, and the finished drink acquires a juicy, expressive taste with a pleasant bitterness and slight sourness
).
Approximate cost
Lavazza products can be found at affordable prices on the shelves of almost any supermarket. Below is the approximate cost in Russia:
| Product name | Volume packaging, kg | price, rub. |
| Qualità Oro | 1,0 | 1300 |
| Qualità Rossa | 1,0 | 1500 |
| Crema e Gusto | 0,250 | 280 |
| Itierra | 1,0 | 1700 |
| Club | 0,250 | 370 |
| Caffè Decaffeinato | 0,250 | 450 |
| Caffè Espresso | 1,0 | 1700 |
| Crema e Aroma | 1,0 | 1500 |
| Super Crema | 1,0 | 1400 |
| Crema e Gusto Gusto Forte | 1,0 | 890 |
| Filtro Classico | 1,0 | 1200 |
| Pienaroma | 1,0 | 1300 |
| Super Gusto | 1,0 | 1350 |
| Gran Riserva | 1,0 | 1300 |
How to choose Lavazza coffee
When choosing your variety, you should focus on your own taste preferences.
For lovers of the classics
For conservatives, the brand offers the following types:
- Qualità Oro;
- Qualità Rossa;
- Caffè Espresso.
Varieties of Lavazza bean and ground coffee for lovers of a rich coffee drink.
For lovers of softness and aroma
Those who prefer a soft taste will like the lines with creamy, creamy, chocolate shades:
- Crema e Gusto;
- Filtro Classico;
- Crema e Gusto Gusto Forte;
- Crema e Aroma;
- Super Crema.
No harm to health
For coffee lovers who are not recommended to consume caffeine for health reasons, Lavazza offers the ideal variety Caffè Decaffeinato.
Description of Oro coffee
The Qualita Oro coffee blend was invented and introduced to the coffee community in 1956 by Luigi Lavazza. It achieves a surprisingly harmonious combination of different varieties of washed high-quality Arabica beans growing in South and Central America. This classic composition of the drink is carefully preserved, passed down from generation to generation by Lavazza and rightfully occupies a leading position in the coffee world.
It has strength, sensuality, an invigorating aroma, and an unsurpassed taste. Coffee can be prepared at home and at work, in a coffee maker and coffee machine. This coffee mixture makes excellent espresso, cappuccino, latte macchiato. Every sip of Oro coffee leaves you feeling uplifted and confident.
In beans
Lavazza Qualita Oro coffee beans roasted using a special technology are most in demand by connoisseurs of this drink. The following roast levels are available:
- Scandinavian – soft, with a small amount of oils, light brown grains;
- Viennese - medium brown grains with a sweetish taste;
- French - dark brown beans with a tart fruity taste;
- Italian – black-brown grains with a bitter aftertaste. This is the strongest coffee roast.
Quality Oro coffee beans are medium roasted and have a pleasant, sweet and sour taste. If you want to try real natural coffee, buy Kvaliti Oro beans, you won’t regret it! Get true pleasure from its amazing unique taste and aroma.
Ground
Lavazza Oro ground coffee differs in grinding degree: fine, medium and coarse grind. The concentration and preparation time of the drink depends on this. The main purpose of grinding is to bring out the maximum flavor of coffee. According to different recipes, ground coffee is brewed in coffee makers, espresso machines, and French presses. Coffee machines require finely ground beans.
Store the coffee mixture in a tightly closed container. When left open for a long time, coffee loses its aromatic qualities. When ground, the beans retain their unique taste properties and rich aroma. A drink made from this mixture has become a favorite for millions of people on all continents of the world.
How to make coffee correctly
To experience the full taste of a coffee drink, you need to know some of the subtleties of preparation, because coffee is an entire culture.
Espresso is very popular in Italy.
It is prepared in a special coffee maker called “moka” and served in small 75 ml porcelain cups with thick walls. Moreover, you need to pour no more than 50 ml of coffee. This method of serving makes it possible to experience the entire bouquet of the blend.
Stages of coffee preparation.
Italians often brew the drink without water. The turk is filled with 200 ml of milk, 3-4 g of ground coffee is added, sugar is offered separately.
Another popular recipe is cold cooking. Whisk milk, cold espresso, cream, sugar and serve in a glass with ice.
Counterfeits on the Russian market
There is a risk of getting a fake when purchasing. To avoid such a situation, you should pay attention to a number of signs of counterfeit:
- Packaging color. The original is brighter, the lines are clear.
- Gas removal valve. On the original it is in the center of the letter A in the word LavAzza. On a fake pack it is located lower.
- Side of the package. There should be no vertical fold line or fold.
- Bottom side of the package. The original must have a white sticker with text in Russian.
- Date of manufacture. The date and time are indicated on the packaging.
- Grains. The original varieties have a uniform color, the grains are whole and the same size.
It is safest to make purchases in specialized stores or from trusted sellers.
