History of the Italian bean and ground coffee brand
Luigi Lavazza is the founder of the world famous coffee brand.
The favorite brand of Italians, Lavazza, got its name in honor of its creator, the humble grocer Louis Lavazza. Coming from a farming family, he opened a small shop in Turin in 1895 and quickly acquired regular customers.
The competitive market demanded more, and Luigi began ordering products from different regions. Then he noticed that the beans, depending on the growth of the coffee tree, have differences, and began to mix them, achieving ideal combinations. In small steps, the bulk sale turned into a small factory, and the product acquired a logo. In the 1950s, the entrepreneur and his family expanded production by creating workshops for roasting, processing and packaging coffee beans.
Today, the coffee manufacturer Lavazza is one of the major sales representatives, which is famous all over the world.
Today, the business is run by the fourth generation of the Lavazza family and is successfully modernizing it, buying out third-party companies and surprising customers with new blends of beans and ground coffee. The name of the brand is known primarily to football fans - the brand is one of the sponsors of the English club Liverpool.
History of the Italian brand
The brand name is based on the surname of the company’s founder - a simple grocer Luigi Lavazza (see photo). In 1895, Luigi opened a small shop in Turin, where he offered oil, soap, alcohol and coffee for sale. The competition was high, it was necessary to stand out in some way in order to attract the interest of buyers.
Then Luigi decided to combine different types of grains in different proportions, thereby creating extraordinary tastes and new aromas of the drink.
In addition to roasting and blending, he decided to pack the beans in parchment, which allowed them to preserve the properties and aroma of the product longer. Thanks to Luigi's resourcefulness and genius, the simple grocery store quickly gained fame.
Luigi Lavazza is the founder of the world famous coffee brand.
During the First World War, business suffered, but Signor Luigi was philosophical about this, reasoning: “War is an episode.”
In 1947, the logo we know today was invented. Later, the first advertising slogan appeared - “Lavazza - heaven in a cup.”
In the 1950s production expanded, the company opened workshops for frying, processing, and packaging products.
All generations of the Lavazza family were involved in the development of the business. Knowledge and experience were passed on from fathers to sons. Now the fourth generation of the dynasty is managing the company.
Raw materials and production
Raw materials for a wide variety of choices are supplied from all corners of the planet.
The geography of raw material supplies is very extensive, including the United States, Africa and Asia. And in 2002, the company launched the Tierra project, aimed at developing agriculture, improving working conditions of the population and the environment in countries such as Peru, Colombia and Honduras.
An integral part of the brand is quality. Each stage, from choosing a plantation location and harvesting to tasting ready-made blends, is controlled by relevant employees. Lavazza has more than 50 training centers, which annually graduate more than 30 thousand specialists.
Lavazza is one of the most important coffee roasters in the world
Production is distributed across 4 factories in Italy and 7 branches in Europe and America. All factories boast automated equipment controlled by computer systems.
Coffee rulers
It is impossible to say unequivocally which Lavazza blend is better. It all depends on personal taste preferences and cooking recipes.
Lavazza Qualità Oro
A distinctive feature of this coffee is not only its rich aroma, but also a light floral and fruity flair, which is subtly felt during the preparation of
this Classic Italian coffee. It was created in 1956 by Luigi Lavazza himself and quickly gained popularity among Italians. The blend contains the best varieties of American and Brazilian Arabica, which enriches the drink with honey and floral tones.
Washed medium roast beans soften the taste. It makes an excellent espresso, cappuccino or latte macchiato. You can prepare it in a Turk or coffee machine.
Lavazza Qualità Rossa
The soft, velvety taste with a long sweetish aftertaste and slight bitterness especially appeals to lovers of strong cocktails with milk.
It has been a favorite of Italians for more than 100 years. A blend of 40% Arabica and 60% Robusta is suitable for lovers of strong coffee. A spicy mixture with a velvety chocolate taste is suitable not only for making espresso, but will also pleasantly surprise you in combination with milk or whipped cream. It is recommended to brew coffee in a filter coffee machine or espresso machine.
Lavazza Crema e Gusto
Good, strong coffee is distinguished by an extraordinary nutty-chocolate taste.
Coffee is combined from 30% Arabica and 70% Robusta and is one of the most popular choices of customers. The tricks of combining beans are kept secret, which creates intrigue when tasting a premium drink. Intense aroma, thick creamy taste and strength - what true espresso connoisseurs need. Milk will somewhat simplify the taste without fully revealing it.
Lavazza iTierra
The brewed coffee has a pleasant chocolate taste and comes out with a high dense foam.
The name of the line is directly related to the social program of the same name, launched in 2002. The mixture consists of 100% Arabica beans grown in Peru, Colombia and Honduras using environmentally friendly technologies and roasted using air convection. You can prepare this blend in any way - it will delight you with its strength, thick foam and unobtrusive sourness.
Lavazza Club
Thanks to a special roasting technology, the drink has a pleasant aroma and a zest in taste.
The composition includes exclusively Arabica beans collected on the highland plantations of Latin America. Such conditions allow us to pay attention to each coffee tree, which improves the quality of the product. Lavazza Club is ideal for mocha, the base of which is brewed in a Turk or coffee maker.
Lavazza Caffè Decaffeinato
Special bean processing technology allows the caffeine content to be reduced to zero without compromising taste and aroma.
A line designed for customers who choose decaffeinated coffee. 100% Arabica is decaffeinated without the use of chemicals and is carried out using water and carbon dioxide. This allows you to preserve the soft, rich taste and aroma of the finished drink. Caffè Decaffeinato is suitable for all kinds of recipes and cooking methods. And you can enjoy your favorite drink at any time of the day.
Lavazza Caffè Espresso
The true classic taste of coffee, which contains only Arabica beans.
It is an excellent choice for savoring a cup of premium espresso. The mixture includes medium-roasted Arabica beans selected from the highland plantations of Africa and America. Caffè Espresso has a rich, spicy, floral flavor and creamy crema that develops most when cooked in a cezve (Turk).
Lavazza Crema e Aroma
It has a fairly traditional taste: rich, thick, but without bitterness.
It consists of 80% Arabica and 20% Robusta, Viennese roasted. This blend boasts a long-lasting creamy foam and a mild aroma. The creators of the line and experienced baristas recommend using Crema e Aroma as a base for recipes with milk or whipped cream. Cooking can be done in any way - this will not affect the refined taste in any way.
Lavazza Super Crema
The most famous Italian type, which includes American Arabica and a mixture of Indonesian Robusta.
A very popular mix, including 80% South American Arabica and 20% Indonesian Robusta medium roast, made using Italian technology. Due to the mixing of grains from different continents, the blend has a bright floral aroma. The taste is soft, highlighted by a slight sourness, so Lavazza Super Crema can be consumed either in its pure form or with the addition of milk or cream.
Lavazza Crema e Gusto Gusto Forte
This type is represented by varieties of Arabica from Brazil and Robusta from Africa, characterized by a strong degree of roasting.
Created for true connoisseurs of Americano. The manufacturer notes the special qualities of the blend in combination with milk. However, in its pure form, the taste is equally unusual and self-sufficient. Here, 80% of the mixture is Robusta and 20% Arabica, and the beans are deeply roasted. Therefore, the finished drink has a rich black color and a dense consistency. The product is suitable for brewing in a Turk or geyser-type coffee maker.
Lavazza Filtro Classico
A mixture of African and American Arabica F iltro Classic (does not have the bitterness and astringency inherent in other Italian compositions)
Designed for preparation in filter coffee makers. Ideal for people who like to drink large amounts of coffee - office workers, participants in conferences and exhibitions at coffee breaks, or professions that have to stay awake at night. The rich but soft taste and floral aroma are due to 100% medium-roasted Arabica.
Lavazza Pienaroma
Lavazza Pienaroma consists of American Arabica varieties that contain a minimum of caffeine.
For lovers of non-standard combinations. A blend of Arabica beans from South America surprises with subtle notes of exotic fruits and a long chocolate aftertaste. Pienaroma has a velvety consistency and a balanced amount of caffeine. Preference in preparation is best given to espresso-based drinks with the addition of milk or cream.
Lavazza Super Gusto
Do not fill the container completely - only a half-filled cup can convey the flavor bouquet and harmony of aromas.
An eco-friendly line, a feature of which is the use of organic fertilizers in the process of growing and processing raw materials. The grains for Super Gusto are collected from production plantations around the world. You can prepare the drink using any method: in a coffee machine, Turk, French press. The result will delight you with a rich, bright taste, lush foam, and chocolate aroma.
Lavazza Gran Riserva
Riserva contains a lot of caffeine and is best prepared in a coffee machine.
An unusual blend of 70% Arabica and 30% Robusta, dark roasted.
Despite this, there is no cloying bitterness, and the taste is complex, with an enveloping liqueur undertone. Due to the specific taste, Gran Riserva is a line that is not for everyone and is not suitable for everyone. It is preferable to prepare a blend with a high caffeine content in a coffee machine and consume it as espresso.
How to choose Lavazza coffee
When choosing your variety, you should focus on your own taste preferences.
For lovers of the classics
For conservatives, the brand offers the following types:
- Qualità Oro;
- Qualità Rossa;
- Caffè Espresso.
Varieties of Lavazza bean and ground coffee for lovers of a rich coffee drink.
For lovers of softness and aroma
Those who prefer a soft taste will like the lines with creamy, creamy, chocolate shades:
- Crema e Gusto;
- Filtro Classico;
- Crema e Gusto Gusto Forte;
- Crema e Aroma;
- Super Crema.
No harm to health
For coffee lovers who are not recommended to consume caffeine for health reasons, Lavazza offers the ideal variety Caffè Decaffeinato.
Reviews of Lavazza coffee
To select “your” variety, you will have to experiment.
Lavazza coffee receives feedback not only from average consumers, but also from real gourmets. The brand, to a greater extent, collects positive reviews based on the variety of varieties and high quality of products. Coffee lovers note the taste characteristics and rich aroma, preserved in a convenient, airtight package. They also share personal recipes, including adding all kinds of spices, ice and even butter, and discuss the most suitable brands of milk for diluting a homogeneous base.
It happens that a person does not immediately find a suitable Lavazza variety or stumbles upon a fake - this is how unflattering opinions are born. Also check out the products of the brands: Mehmet Efendi, Jacobs Monarch and Davidoff Coffee in our articles.
Range
Lavazza is primarily coffee beans. For its production, products are used from different regions of the world from Central and South America to Africa and Indonesia. Blends can include from 2 to 10 varieties of coffee beans, giving the finished drink a multifaceted taste and aroma. Some blends contain 100% Arabica, while others are based on strong Robusta. The brand's product range includes ground coffee, instant coffee and capsule products for capsule coffee machines.
The coffee that is offered to customers in the form of beans can also be purchased in ground form, with the exception of a few individual blends. Ground coffee differs in degree of grinding. It can be thin, medium and large.
The most popular brand products:
Paulig coffee beans
- Qualita Oro is a classic of the genre, represented by 100% medium-roasted Brazilian Arabica. Oro has a pronounced coffee aroma and honey flavor;
- Espresso – also 100% medium roast Arabica, ideal for making strong espresso;
- Bella Crema - consists of several varieties of Arabica from America, gives a lush foam and a pleasant vanilla taste with notes of caramel;
- Super Crema - a harmonious mixture of Arabica and Robusta, which gives the drink a unique bitter taste, is considered the brand's most sold product;
- Crema e gusto is the strongest in the product line. Presented with a mixture of African Robusta and American Arabica, highly roasted. The crema is thick and ideal for an Americano;
- Pronto crema – consists of 80% Arabica and 20% Robusta, gives a thick dense foam, has a light caramel tint in taste;
- Pienaroma – distinguished by an unusual sourness in taste, consists only of Arabica. Positioned as the best coffee for lattes and cappuccinos;
- Qualita Rossa – we love it for its pleasant chocolate notes. 70% Arabica coffee. Rossa is ideal for cappuccino;
- Mattino is the only product made from 100% Robusta, harvested in America and India. Mattino is distinguished by its high strength, pronounced bitterness and light chocolate notes;
- Decaffeinato is a decaffeinated coffee made from 60% Arabica beans. It has bright flavors and a good aroma;
- Gold Selection is the most successful blend, consisting of several varieties of Indonesian Arabica. Gives a thick consistency and a pleasant chocolate shade.
The most popular series is Crema. The series products are designed so that every lover of the rich taste of espresso can enjoy it at home. The elite series is coffee capsules. This is only a high quality product, freshly ground and packaged in capsules for single use. The brand has even developed special capsule coffee machines to delight true connoisseurs of the drink with its rich taste and aroma.
Lavazza capsule replicates all the tastes of grain
Lavazza instant is presented in the Prontissimo series: Classic and Intenso in cans and packs with a zip lock. This is a new product of the brand, of good quality with high taste and aroma characteristics.
Italy is a country where the coffee bean symbolizes the beginning and end of the day. People here love coffee so much that they have been drinking it since birth. All over the world, Italian coffee is considered the standard of quality and taste. That is why counterfeits of well-known brands, including Lavazza, are so often found on the market.
Counterfeits on the Russian market
If you want to buy real Lavazza, you need to go to a specialized store.
Unfortunately, unscrupulous entrepreneurs are increasingly distributing counterfeits of the famous Italian brand “Lavazza”. In order not to become a victim of deception and not to be disappointed in the product, you need to know several signs by which you can distinguish the original from the fake:
- There should be no fold on the side.
- The original contains a sticker with information about the importer.
- In addition to the production date, the real manufacturer also sets the time.
- High-quality roasting - original varieties have a uniform dark brown bean color.
- The smell of the fake is specific and more reminiscent of roasted sunflower seeds.
Therefore, it is better to buy coffee from trusted sellers, or better yet, from chain stores where receipts are issued and products are certified.
