Lavazza coffee: types and description, how to prepare it so it’s delicious

The history of the famous Lavazza brand

What makes Lavazza coffee special is its composition. After all, several varieties of grains are harmoniously combined in one pack, creating a unique taste and aroma.

Lavazza coffee with a persistent rich aroma and bright taste.

The idea of ​​such mixing came to the mind of the Italian grocer Luigi Lavazza at the end of the 18th century. It was he who began to create interesting combinations of roasted beans. He also came up with the idea of ​​packing them in parchment paper so that the aroma would last longer.

Italians liked this type of coffee. Therefore, very quickly, a large coffee company led by the founder of the brand grew from a small shop. In the post-war period, the enterprise began to actively develop.

After the death of the founder, in 1949, his heirs took over his business, expanding the company. They acquired a plant where they equipped a line for roasting beans and increased the range of coffee blends.

Today Lavazza is the undisputed leader in the coffee industry.

Traditions and production technologies

The company continues to improve, relying on traditional principles of coffee production. Like the founder Lavazza, his followers pay special attention to the quality of the grains produced at all stages: from collection to packaging.

In addition, with the help of modern roasting methods, new original mixtures are obtained. The company uses about 50 types of raw materials to expand the range of coffee produced under the famous brand.

Most of Lavazza's products are coffee beans. It is sold in sealed packs and cans. In addition, the company produces ground and pressed coffee in the form of capsules for machines.

Raw materials and production

Raw materials for a wide variety of choices are supplied from all corners of the planet.
The geography of raw material supplies is very extensive, including the United States, Africa and Asia. And in 2002, the company launched the Tierra project, aimed at developing agriculture, improving working conditions of the population and the environment in countries such as Peru, Colombia and Honduras.

An integral part of the brand is quality. Each stage, from choosing a plantation location and harvesting to tasting ready-made blends, is controlled by relevant employees. Lavazza has more than 50 training centers, which annually graduate more than 30 thousand specialists.

Lavazza is one of the most important coffee roasters in the world

Production is distributed across 4 factories in Italy and 7 branches in Europe and America. All factories boast automated equipment controlled by computer systems.

Types and description

Depending on the variety, coffee has different taste and aroma qualities.

Among the product range, there are several types of coffee according to the degree of roasting:

• Scandinavian - soft, giving a light brown tint to the grains;
• Viennese roasting - medium degree, after which the color of the coffee becomes chocolate and the taste becomes slightly sweet;
• French - strong, giving the grains a rich brown color;
• Italian - a particularly strong roast, after which the coffee has an expressive bitterness.

Depending on the presence and proportion of Arabica and Robusta in the coffee mixture, there are several types of Lavazza coffee.

History of the Italian bean and ground coffee brand

Luigi Lavazza is the founder of the world famous coffee brand.
The favorite brand of Italians, Lavazza, got its name in honor of its creator, the humble grocer Louis Lavazza. Coming from a farming family, he opened a small shop in Turin in 1895 and quickly acquired regular customers.

The competitive market demanded more, and Luigi began ordering products from different regions. Then he noticed that the beans, depending on the growth of the coffee tree, have differences, and began to mix them, achieving ideal combinations. In small steps, the bulk sale turned into a small factory, and the product acquired a logo. In the 1950s, the entrepreneur and his family expanded production by creating workshops for roasting, processing and packaging coffee beans.

Today, the coffee manufacturer Lavazza is one of the major sales representatives, which is famous all over the world.

Today, the business is run by the fourth generation of the Lavazza family and is successfully modernizing it, buying out third-party companies and surprising customers with new blends of beans and ground coffee. The name of the brand is known primarily to football fans - the brand is one of the sponsors of the English club Liverpool.

Ground coffee Lavazza

Among other differences, coffee blends have different degrees of grinding.

Among the popular types of ground coffee it is worth noting:

1. Espresso, which contains 100% Arabica. The coffee has a light flavor, moderate intensity and is used to make... espresso, of course!
2. Crema e Gusto has 30% Arabica and 70% Robusta. A drink made from this mixture has a delicate creamy aroma, rich taste and is perfectly invigorating due to the high content of robusta.
3. Qualita Oro is a medium roasted Arabica bean blend. The coffee has a honey-floral taste and a rich, pleasant aroma.
4. Qualita Rossa contains 70% Arabica and 30% Robusta. The mixture with a light chocolate aroma is ideal for making cappuccino or latte.
5. Lavazza Club contains 100% Arabica coffee. The aroma is weak, barely perceptible, the taste of the drink is not particularly rich. This type of coffee is used in a geyser coffee maker.
6. Super Gusto is the most natural, environmentally friendly type. The company claims that this type of grain is grown without chemical fertilizers.
7. Gran Riserva with a composition of 70% Arabica and 30% Robusta has a slight sourness. Used for coffee machines.

Decaffeinato consists of 60% Arabica and 40% Robusta. A distinctive feature of this mixture is the absence of caffeine. But this does not reduce the invigorating properties of the drink and does not affect its aroma.

Lavazza coffee beans

All previous mixtures are also available in the form of whole grains. But there are also several special varieties that are presented only in grains.

Buttery medium roast beans give coffee a velvety, creamy taste and luxurious chocolate aroma.

Among them:

1. Pienaroma contains only Arabica. The coffee does not have much caffeine and has a rich sour taste.
2. Espresso Grand contains Indonesian Arabica coffee. Coffee has a rich taste, thick consistency, high strength and a chocolate flavor.
3. Top Class - a mixture of Arabica (90%) and Robusta (10%). The beans are medium roasted, the drink is bitter and strong.
4. Gold Selection is considered the best Arabica blend. Coffee based on this mixture is especially aromatic and tastes like cream.
5. Super Crema consists of Arabica (80%) and Robusta (20%). The coffee is light, not too strong.

What is cream

Crema is the foam that forms during the extraction of espresso. James Hoffmann, in his World Atlas of Coffee, explains this by saying that under pressure, water dissolves more carbon dioxide, which accumulates in the beans during roasting. Quote: “When the liquid enters the cup, it finds itself at normal atmospheric pressure and is unable to retain the gas, which comes out in the form of thousands of bubbles. They form a dense foam.”

Britta Vollmer, who wrote The Craft and Science of Coffee, confirms that crema cannot be created without pressure because it “forces some of the carbon dioxide in the ground coffee into the water, from which it is then slowly released, taking some with it.” particles, forming a dense and stable cream on the surface of the drink...pressure is definitely necessary for the formation of the cream in standard brewing methods.”

To form the cream, you need to prepare the drink under high pressure in an espresso machine. Brewing methods such as pour over or batch brew are unable to create cream.

Choosing a coffee blend

The choice of coffee from a well-known brand depends, first of all, on the taste preferences of the coffee lover. After all, the Lavazza product line is designed for customers with different incomes.

The coffee has a strong and rich taste, as well as a thick foam.
Lavazza thick cream is considered more affordable, but Lavazza qualita is already a premium version of this coffee.

If you are an avid coffee lover and have long decided on your coffee preferences, then all that remains is to choose a quality drink.

To do this, pay attention to the packaging:

• the rib should not have dents or folds;
• the original coffee valve must bear the inscription “Luigi Goglio Milano”;
• a clearly visible, unworn barcode indicates the original product;
• products for domestic sale in Italy are slightly better than export coffee.

The choice of coffee mixture also depends on what drinks will be prepared from it.

Espresso lovers should opt for:

• Espresso;
• Gran Riserva;
• Qualita Oro;
• Qualita Rossa.

But for making cappuccino, mocha or the popular latte, it is better to purchase:

• Super Crema;
• Crema e Gusto;
• Decaffeinato;
• Gold Selection.

Everyone chooses their own type of coffee to taste, paying attention to the ratio of Arabica and Robusta in the mixture.

Counterfeits on the Russian market

There is a risk of getting a fake when purchasing. To avoid such a situation, you should pay attention to a number of signs of counterfeit:

1. Packaging color. The original is brighter, the lines are clear.
2. Gas removal valve. On the original it is in the center of the letter A in the word LavAzza. On a fake pack it is located lower.
3. Side of the package. There should be no vertical fold line or fold.
4. Bottom side of the package. The original must have a white sticker with text in Russian.
5. Date of manufacture. The date and time are indicated on the packaging.
6. Grains. The original varieties have a uniform color, the grains are whole and the same size.

It is safest to make purchases in specialized stores or from trusted sellers.

How to make Lavazza coffee to make it delicious

You can use several methods to prepare an invigorating drink. After all, the range of Lavazza coffee allows you to choose the ideal blend for different types of brewing.

It's worth trying to make this drink:

• in a coffee machine;
• in Turk;
• in French press;
• in a moka coffee maker.

The first option is the fastest and most convenient for those who in the morning are in a hurry to have breakfast quickly and cheer up with a serving of aromatic drink. By pressing a few buttons on the machine you can get a delicious cup of espresso. In Italy, it is poured into thick-walled porcelain cups, just half a cup, so that the taste and aroma of the drink is felt more vividly.

Cooking in Turk

To prepare a delicious drink in a cezve, you need to choose the right grind of coffee, not too coarse so that particles of beans do not remain on your teeth.

A cup of Lavazza coffee will help you recharge your batteries for the whole day.

Cooking steps:

1. Heat the Turk by rinsing it with boiling water.
2. Pour in ground coffee at the rate of 2 tsp. for 100 - 150 ml of clean water.
3. Slowly pour boiling water into the cezve, put it on the stove, bring the drink to a boil, but do not boil.
4. Remove the coffee from the heat when the foam rises to the top of the Turk.
5. Wait 1 - 2 minutes and pour into cups.

To make the grounds in freshly brewed coffee settle faster, you can add a few drops of boiled, chilled water into the drink.

The original recipe for making Italian coffee with milk allows you to get a richer taste of the drink. To do this, instead of water, pour 150 ml of cold milk per 1 tsp into the cezve. ground coffee.

Moka drink

Preparation in a special moka coffee maker is the most common method in Italy. With this sophisticated device it is very easy to prepare a particularly viscous and rich drink.

To do this you need:

• coffee beans;
• coffee grinder;
• pure water;
• geyser coffee maker.

Cooking steps:

1. Boil water in another container.
2. Unwind the moka and pour boiling water into the base up to the level of the valve.
3. Grind the coffee beans, making the grind not too fine.
4. Place the mixture in the filter, connect the parts of the coffee maker, put the vessel on the fire and close the lid.
5. After 2 - 3 minutes, when the “snorting” sound appears, you need to remove the coffee from the stove.
6. Place the base of the device under running cold water for a few seconds.
7. Pour the drink into cups.

The coffee in a geyser coffee maker is thick and very strong, and the invigorating aroma will make even the sleepiest night owl wake up.

And for those who want to refresh themselves, the option of iced coffee, or freddo, as it is called in Italy, is suitable. Preparing such a drink is simple: add milk and sugar to already brewed and cooled coffee, and then beat the mixture well. You can also put a few ice cubes in a glass of cold coffee.

Each coffee lover chooses his own method of preparing a flavorful drink. But one thing remains the same - properly brewed coffee invigorates, gives energy and a good mood.