Coffee Lavazza: how to distinguish the original from the fake

Coffee beans

Lavazza beans are an opportunity to turn your usual coffee drinking into a real ceremony.
By grinding grains with manual or automatic devices, you will feel a captivating aroma that will remain in your home for a long time. For quick preparation, Italian coffee beans are placed in a coffee machine. All kinds of recipes for making hot and cold coffee drinks with milk, spices, chocolate, marshmallows, and syrups are available on the Internet. Lavazza Kofe blends are based on selected Arabica and Robusta, exported from different continents. Each variety imparts special shades of taste and aroma, making all types unique and inimitable in their own way.

Types of Lavazza coffee beans and their descriptions

Types of Lavazza coffee and a description of the composition are presented in the following table:

Variety	% Arabica bean content	% Robusta bean content
Top Class	90	10
Lavazza Crema Aroma	80	20
Pienaroma	100	0
Espresso Grand	100	0
iTierra	100	0
Lavazza Qualita Rossa	70	30
Lavazza Qualita Oro	100	0
Gran Riserva	70	30
Bella Crema	100	0
Filtro Classic	100	0
Club	100	0
Super Crema	80	20
Gold Selection	100	0
Decaffeinato	60	40
Espresso	100	0
Crema e Gusto	30	70
Crema e Gusto Forte	80	20
Super Gusto	80	20

Depending on the variety, coffee beans have different taste and aroma qualities.

Top Class

Roasting

Italian Lavazza coffee is delicious thanks to the introduction of high-tech equipment used in the roasting process. Cleaned and selected grains undergo one of three degrees of heat treatment:

medium – rich brown color, oily surface of the grains, barely noticeable bitterness, fruity shades;
dark – deep and slightly tart taste, pleasant chocolate aftertaste;
very dark – strong taste, intense aroma, well-defined bitterness, long aftertaste.

Table of contents

History of the Lavazza brand
Types of Lavazza coffee

The favorite brand of most coffee gourmets, Lavazza, has been the leader in the global roasted coffee market for many years. Perhaps the secret lies in long-standing traditions. Or maybe even in packaging. After all, it was Luigi Lavazzo who was the first to pay attention to the delivery of grains. Using parchment, the creator of the brand achieved better preservation of the roasted beans that were delivered to customers.

Since 1947, the brand has become the most popular. Growing from a tiny grocery store, it becomes the standard for roasted beans. Unique blends and strict quality control of each mixture, high-mountain roasting and fresh air drying are just part of the secrets of Lavazza’s popularity. The brand received its main love and recognition from consumers, of course, thanks to the unique recipes of mixtures and types of roasting, which were developed over the years with the participation of the best technologists in Italy.

In 1950, the first large plant for the production of packaged coffee was opened. Later, Lavazza moved on to producing ground and even instant coffee. The modern brand consists of dozens of exclusive blends, coffee for various types of coffee machines and, of course, the classic, beloved Robusta and Arabica beans, combined into one delightful ensemble.

Types of Lavazza coffee

On the modern coffee market you can buy the following types of Lavazza coffee:

"Qualita Oro". Classics of the genre. This blend is considered the most versatile. Accepted by numerous restaurants and coffee shops around the world. The drink has a slight sourness and incredible aroma. The beans are roasted at the place of collection - in Brazil, which allows you to obtain and properly seal the natural aroma of coffee.
"Pienaroma". An excellent option for 100% Arabica. Thanks to an innovative approach to bean processing, this blend contains minimal caffeine levels. At the same time, it does not lose its rich aroma and excellent taste. It is most often used to make lattes and cappuccinos.
"Espresso" Light and medium roasting of beans and mixing of various single varieties made it possible to obtain an incredible drink. Espresso from this Arabica is spicy and rich, has a thick creamy crema and fruity notes.
ITierra. High class blend. The drink from this package will give the gourmet the most delicate aroma, porous foam and wonderful notes of dark chocolate.
"Filtro Classic" A blend containing Arabica beans, carefully prepared and carefully grown on the vast plantations of South America and Africa. The drink is rich, with a volatile floral aroma and a velvety aftertaste.
"Arabica Club". This blend is suitable for making the best mocha. The combination of different types of Arabica and a properly selected blend makes the product tender and rich at the same time.
"Bella Crema" Dense amber foam, caramel flavor and incredible aroma: all this is a combination of American and Brazilian Arabica beans in the right proportions.
"Grand Espresso" For lovers of classic espresso, prepared independently using a cezve, this blend is suitable. The composition includes Indonesian Arabica, which has a mild taste and a wonderful, persistent aroma.
"Gold Selection". An excellent blend for those who love creamy notes in their taste. Coffee has a bright aroma and rich rich taste.
"Top Class". Medium roast and classic bitterness. This blend can be called the standard of Italian coffee. The drink leaves a pleasant tart aftertaste.
"Super Gusto" A striking example of organic coffee. Its main difference is the absence of any chemical treatments not only for the collected grains, but for the entire plantation. That is, the coffee for this blend is grown in ecologically clean areas, with care and without the use of chemical fertilizers.
"Crema Aroma". Consistent, rich taste even when cooked with milk. The coffee retains its classic crema and has a long aftertaste with light notes of vanilla.
"Crema e Gusto Forte." An ideal blend for Americano. The blend contains high-mountain Robusta and Brazilian Arabica. Dark roast coffee with a rich bitter taste. Quite strong and invigorating.
"Super Crema". This is the complete opposite of the previous blend, an excellent combination of Arabica and Robusta for lovers of “light” coffee. The taste and aroma of the drink are unobtrusive, and a delicate aftertaste is felt. Excellent lunchtime coffee.
"Crema e Gusto". It has light shades of chocolate, creamy shades and a pleasant taste in its aromatic picture. Due to the higher robusta content, the drink is quite strong.
"Qualita Rossa". The perfect combination of Robusta and Arabica. An indispensable blend for preparing a delicate latte or cappuccino.
"Decaffeinato". Wonderful aroma and bright taste, but no caffeine. Decaffeinato will be a pleasant discovery, because it has retained all the naturalness of the grains, and modern technologies have made it possible to make this drink healthier for the body.
Gran Riserva. Rich acidity and increased strength distinguish this blend. A drink from the “strong” category.

Lavazza produces coffee not only in beans. You can find ground or instant coffee. The packaging is also distinguished by its rich assortment. The grains are offered in cans and sealed bags. There are also capsules and pods for coffee machines.

A huge range and consistent quality have been the calling card of Lavazza for many years.

For connoisseurs of traditional taste

After trying several Italian Coffee brands, you will definitely find your favorite. Do you prefer classic blends? The Kofeteka online store offers you inexpensive genuine Lavazza coffee in Moscow in a wide range. The following deserve special attention:

Espresso is a relatively strong 100% Arabica coffee with a rich aroma and subtle notes of chocolate in the taste;
Rossa is a coffee blend that gives the drink a soft taste, velvety texture, and a pleasant aftertaste of dark chocolate;
Oro is a coffee with a floral and fruity aroma, an aftertaste of honey, and an optimal strength for waking up in the morning.

Attention! Lavazza counterfeits. How not to be deceived.

Lavazza is a famous, or one might say super famous, coffee brand. But, unfortunately, as is customary with very well-known brands, there are many “decent assholes” who feed us fake products, want to ride on the tail of this fame and, illegally using this trademark, have the audacity to enrich themselves by making excess profits. Of course, recently there have been many students with Patek Philippe watches in their hands and pseudo-fashionable girls with Chanel bags, officially purchased at the Dubrovka market with a receipt and guarantee, and with such a killer phrase from the seller as “I swear by my mother, my brother works at a factory as a night watchman ” or “They bought a bag from me, went to an official boutique, and the seller was unable to distinguish it from the original.” But is it worth buying a fake Lavazza and what is the idea behind such a purchase? Let's try to understand the psychology of “fake” people.

The cost of original Lavazza Crema e Aroma coffee 1 kg is approximately 1,100 rubles, and the price of counterfeit products is 900 rubles. Moreover, by selling fake Lavazza, the seller makes a profit much higher than by selling the original one. Everything is clear with the seller’s motivation, but I don’t know how to explain the buyer’s choice. The difference between a fake and an original is 200 rubles. From one kilogram pack of fake Lavazza you can make 125 cups, that is, you save 1 ruble per cup. 60 kopecks For these 200 rubles you deceive your clients who come to your cafe, bar or restaurant. For what? Further, we “suckers” can be divided into two groups - conscious and not. I also fell for this bait when buying candy at the market, but little by little I began to understand that candy bought in another store tastes better, although it is more expensive. For irresponsible “suckers”, of which I count myself, our site will begin to publish a series of articles with photographs on how to distinguish counterfeit Lavazza coffee from the original, which, unfortunately, floods our market.

Photo #1

On the left side is a fake Lavazza Crema Aroma coffee. Upon a superficial, visual inspection, it is noticeable that the color rendition on the original packaging is brighter, while on the fake packaging the color is very dull.

Photo No. 2

Fake Lavazza Original Lavazza

Please note that the manufacturer labels are not at the correct level. Particular attention should be paid to poor stamping of production and storage dates for coffee. On the original packaging, all the inscriptions are clearly visible, but on the fake packaging, the production dates and shelf life look very faded.

Photo No. 3

Fake Lavazza Original Lavazza

Other types of Lavazza Crema Aroma coffee packs. Photo No. 4

Fake Lavazza Original Lavazza

Pay attention to the placement of the valve on the pack. On the original Lavazza packaging, the valve is located where it should be, but on the fake Lavazza, on the left side of the photo. The valve is positioned incorrectly and differs from the original.

Photo #5

Fake Lavazza Original Lavazza

The original packaging must have a back label, but the counterfeit package does not have a back label.

Photo #6

Fake Lavazza

Original Lavazza

We also photographed for you a large package that holds 6 packs of coffee. If we pay attention to the barcode on the left, it is identical to the barcode on the package, which is incorrect. There should be a different barcode at this location to sell a whole box of Lavazza coffee. In addition, on the original box, on the right side, there are long barcodes. When you run your finger over them, you can feel the relief and volumetric application of paint. On a fake box, these barcodes are completely smooth, and the quality of the cardboard itself is very different from each other.

As new materials become available, we will post them on our website.

The most popular products in the category - Coffee beans

Lavazza coffee beans Qualita Oro 1 kg 1382 rub.	Paulig Arabica coffee beans 1 kg 676 rub.	Santo Domingo coffee beans Puro Cafe 454 g 900 rub.	Hausbrandt Espresso coffee beans 1 kg 2085 rub.	Goppion Caffe coffee beans JBM 1 kg 3265 rub.
Diemme coffee beans Miscela Excellent 1 kg 3504 rub.

The most popular products in the category - Ground coffee

Lavazza ground coffee Oro 250 g 377 rub.	Paulig Espresso Originale ground coffee 250 g 150 rub.	Dallmayr ground coffee Prodomo 250 g 350 rub.	Ground coffee Me Trang Arabica 250 g 404 rub.	Hausbrandt ground coffee Espresso 250 g 681 rub.
Goppion Caffe ground coffee JBM (JaBlMo) 250 g 965 rub.

For fans of mild taste

Do your preferences boil down to choosing a velvety and light espresso? In our store you can buy coffee that can inspire and give positive emotions:

Crema e Aroma is an excellent blend that goes perfectly with milk and cream, thick taste without bitterness;
Filtro Classico is a blend that captivates with its floral and spicy aroma;
Crema e Gusto is an impeccable balance of strength and delicate taste, with a pleasant creamy aftertaste.

How to choose Lavazza coffee: review of popular blends

The main difficulty in compiling a guide to types of coffee is the fact that taste is an absolutely subjective concept. It has no special criteria or units of measurement. What delights one person will only cause confusion in another. Therefore, when choosing this or that blend, keep in mind that your feelings from coffee may not completely coincide with what the tasters describe.

Today we will look at the most popular Lavazza coffee blends presented in the Kofe.ru online store, we will talk about their differences, features of taste and aroma. This information will help you better navigate the brand’s assortment and choose the best type of coffee for yourself.

Lavazza Qualita Oro

Lavazza Oro has been the undisputed sales leader in our store among all varieties of coffee from the popular Italian manufacturer for several years now. This universal blend is suitable for both coffee machines and geyser coffee makers. For lovers of Turkish coffee, we would recommend paying attention to richer varieties.

Lavazza Oro is made from 100% Arabica coffee, so it has a delicate taste, without bitterness, with a characteristic slight sourness and balanced sweetness. Roasting is medium, flavor intensity is high.

The aroma has a slight smoky undertone, dominated by fruit and chocolate notes. The drink is full-bodied, with a velvety texture, giving a lush, but not too persistent foam. When combining Lavazza Qualita Oro with milk, you need to choose the optimal proportion. A small amount of milk simplifies the taste of this coffee. Whereas with an increase in the proportion of milk, fruit and chocolate flavors become more pronounced.

Lavazza Super Crema

Super Crema coffee, one of Lavazza's best-selling blends in the world, is versatile. You can make any drink based on it. Brew espresso, and you will get a lush, dense crema foam; try making a latte with a portion of caramel syrup and you will clearly hear the taste of coffee: neither milk nor caramel will drown it out.

Super Crema is made from washed Brazilian beans, which give it a deep flavor and richness, with coffee from Central America and Indonesia added to give it the creamy texture this blend is known for. Contains 80% Arabica and 20% Robusta.

Lavazza Super Crema is medium roasted, so its taste is delicate but bright. Ready-made coffee is not bitter and does not have a burnt aftertaste. The aroma is dominated by fruit and chocolate notes. Pairs perfectly with milk and is suitable for making cappuccino or latte. We recommend this blend for your first acquaintance with Lavazza.

Lavazza Crema e Aroma

This blend is generally similar in taste to Super Crema, with a slightly lighter fruity aftertaste. Like many other Lavazza blends, Crema e Aroma consists of Arabica with the addition of Robusta (80% Arabica, 20% Robusta). For production, only selected robusta beans of the highest quality are used, and to obtain a more complex taste, dry-processed grain is added to the mixture of washed Arabica beans.

Lavazza Crema Aroma is the most popular blend for home and office coffee machines; it produces a stable golden crema and contains enough caffeine to perk you up before the start of a busy day. It has a pleasant creamy texture, bright, rich taste with notes of dried fruits. Ideal for coffee drinks with toppings, as well as iced coffee.

Lavazza Qualita Rossa

Lavazza Qualita Rossa is an inexpensive, versatile coffee blend made from high-mountain Brazilian Arabica and African Robusta. In terms of sales, it consistently ranks among the top five leaders in our store.

Suitable for coffee machines, drip coffee makers, Moka geyser coffee makers. It has a bright aroma and balanced taste with chocolate notes. Perhaps some will be confused by the presence of 30% robusta, while others, on the contrary, will like its unobtrusive bitterness.

The finished drink has a velvety texture and is decorated with dense creamy foam. An excellent invigorating breakfast coffee that can be drunk with milk or without additives. Pairs perfectly with cookies, buns and croissants.

Lavazza Grand Espresso

One of Lavazza's most popular blends, it is made from coffee beans from Middle and Central America and then adds a little coffee from Asia to give the drink a balanced taste. A medium roast gives the coffee power and depth. The brewed drink is dominated by the aromas of spices and chocolate notes.

The composition of the blend is 60% Arabica and 40% Robusta. Pure Arabica drinkers may not like the bright character of Grand Espresso. But those who prefer a strong, invigorating drink will find in it everything they need to get a boost of energy in the morning.

Like all Lavazza blends, Grand Espresso is suitable for preparing any espresso-based coffee drinks, but works especially well in classic espresso or latte macchiato.

Lavazza Tierra

Lavazza Tierra is premium quality organic coffee grown on high mountain farm plantations. Limited batches of coffee are grown and processed primarily by hand in small communities that Lavazza has taken over as patronage. The principles of careful farming and social support implemented on these plantations are confirmed by a certificate from the international organization Rainforest Alliance.

Lavazza provides technical and technological assistance to small farms located in Brazil, Guatemala, Honduras, Colombia, Peru and other countries. Supporting a global coffee producer helps ensure a decent standard of living for local people and makes farms more sustainable and competitive in the market.

The plantations are located at an altitude of 800-2100 m above sea level and exclusively Arabica beans are grown on them. The highland climate is ideal for producing high-quality coffee with an intense aroma. Thanks to slow dark roasting, the beans acquire a pleasant caramel sweetness, and the aroma reveals notes of chocolate and fruity-floral shades.

Lavazza Tierra has a pronounced but delicate taste, produces a soft and high crema, suitable for preparing classic espresso and drinks based on it.

Lavazza Pienaroma

Pienaroma is one of the most expensive blends of Lavazza coffee beans. This is an extremely successful and balanced combination of washed Arabica from the best Brazilian plantations and aromatic soft Arabica from Central America. An ideal find for those who prefer exclusively Arabica. Pienaroma – has a velvety, soft taste with low acidity. The finished drink has a pleasant aroma with notes of figs, jasmine flowers and a chocolate-nut aftertaste.

According to experts, the full-bodied, aromatic blend of Lavazza Pienaroma is best suited for espresso-based coffee drinks, ideally combined with milk. Of course, Pienaroma's classic espresso is just as good, but if your goal is to make a truly outstanding latte, you should definitely pay attention to this blend.

Lavazza Gold Selection

According to world-renowned experts, Gold Selection is something special. They say that if you try this coffee at least once, it will be extremely difficult for you to switch to something else.

Like most Lavazza blends, it is universal, suitable for making espresso and various coffee drinks, as it goes well with milk. If you use a lot of sugar or like to add syrups to your coffee, then Gold Selection is definitely your choice, since the aroma and taste of this coffee is clearly felt even through toppings and additives.

Gold Selection is a mixture of washed and dry-processed coffee beans from plantations in Brazil, Asia and Central America (70% Arabica, 30% Robusta, medium roast). It has a balanced, full taste with notes of vanilla and milk chocolate, a pleasant aftertaste that you will appreciate. Not the most expensive in the Lavazza range, but it may be exceptional for you.

Lavazza Top Class

We would place the flavor of this coffee somewhere between Tierra and Gold Selection. Full-bodied, intense, with a chocolate aftertaste and bright notes of dried fruit. Freshly brewed coffee is decorated with thick, creamy foam.

It is a blend of aromatic coffee beans from Central America and Brazil with sweet, rich Robusta grown in Asia. The medium roast blend is composed of 90% Arabica and 10% Robusta. Top Class is best suited for making espresso, ristretto, flat white, cortado and latte macchiato. Some of our customers who have spent a lot of time in Spain, Italy and Greece prefer Lavazza Top Class because it reminds them of the taste they are used to abroad.

Lavazza Gran Riserva

An excellently balanced blend with a dense and velvety crema foam, rich and rounded taste. Delicate notes of liqueur, pronounced taste of roasted coffee beans and a sweet, intense, persistent aftertaste.

Gran Riserva is a blend of Brazilian coffee beans, as well as washed beans from Colombia and Guatemala. Secret ingredient: Indian Cru Kaapi Royale, which gives this coffee a deep and recognizable aroma. Recommended for connoisseurs of strong black coffee with a bright character.

Of course, in a short article it is difficult to talk about all the variety of coffee blends produced by Lavazza, a recognized leader in the coffee industry. We talked only about the most popular and best-selling blends. Perhaps you will find your favorite flavor among those varieties that we did not mention in this review.

For those who abstain from caffeine

Would you like to enjoy an invigorating drink throughout the day? Then you should choose the decaffeinated composition of Lavazza Caffe Decaffeinato. The low caffeine content makes it possible to drink coffee in moderation in the evening and even in the presence of cardiovascular diseases. The blend consists of Arabica and Robusta in proportions of 6 to 4, so it has a bright aroma and an unforgettable rich taste.

To order real coffee in Moscow weighing 250 g, 500 g, 1 kg, you need to go to the catalog and fill out an application. Our manager will contact you to clarify the details, calculate the cost of the total order, and how long it will take to deliver it. Please note that original products from the manufacturer cannot be too cheap. A low price, as a rule, indicates that the coffee is counterfeit or has expired.

How to choose your Lavazza

It is impossible to say unequivocally which coffee among the widest range of Lavazza is the most delicious. When choosing, you should take into account personal taste preferences. This way you can choose the ideal option.

For lovers of the classics

Connoisseurs of a rich coffee drink with a strong aroma should pay attention to the following varieties of Lavazza grain and ground coffee:

Oro. It has unusual taste qualities. The drink contains honey notes. The aroma is rich, with a pleasant fruity-floral undertone.
Espresso. The composition includes only one type of coffee - Arabica. The drink is moderately strong and has a light chocolate aroma.
Rossa. Consists of a mixture of Robusta and Arabica. The grains are not fried too much. Due to this, the taste of the drink is rich, but not overly strong.

Espresso

Opo

Rossa

For connoisseurs of softness and aroma

Coffee lovers who cannot tolerate a heavy coffee aftertaste and pronounced bitterness should give preference to varieties that are distinguished by their velvety, delicate taste. Among the best options in this case, it is worth highlighting the following:

Bella Crema. Arabica beans are medium roasted. The drink is characterized by a fairly mild taste. It contains notes of chocolate, vanilla and caramel. As a rule, when preparing it, cream is added to the composition.
Crema Aroma . The taste of the drink can be safely called traditional. It turns out thick, rich, but there is no bitterness in it. The classic brewing option involves adding milk or cream.
Filtro Classico. This option is sure to please those who love a spicy, floral coffee aroma. The product contains exclusively Arabica beans. Thanks to this, the drink is not too strong and delicate.
Crema Gusto. The taste is velvety. It contains notes of chocolate, with a slight creamy aftertaste. This effect can be achieved through the successful selection of proportions of Robusta and Arabica.

Filtro Classico

Bella Crema

Crema Gusto

Without harm to health

Not everyone can drink drinks containing caffeine for health reasons. As a rule, they are contraindicated in the presence of pathologies of the gastrointestinal tract and cardiovascular system. Neglecting medical recommendations can cause significant harm to your health. But you don’t have to completely give up coffee. You just need to choose the right variety of Lavazza.

Decaffeinatto in this case will be a real find. It contains Arabica and Robusta beans processed using special technology. The caffeine content in them is reduced to almost zero. At the same time, the taste and aroma remain exactly the same as when using the classic version.