Egoist instant coffee – which one is better to choose. Product range – ground and grain blends

History of the Egoiste brand

The life story of this brand of coffee begins in 2014. That year, the now world-famous brand Egoist was presented on the market. Its ancestral roots go back to the USA; according to the official version, the distributor is the North American group Coffee Globe LLC. Manufacturer: HACO Ltd (Switzerland). Additionally, the manufacturing plant is located in Germany. Coffee lovers embraced the new brand with enthusiasm, despite the high cost of the product.

Exquisite taste is obtained thanks to our own production technology

A distinctive feature is that the manufacturer independently controls the entire manufacturing process: from roasting to packaging. The slogan of the Egoist coffee brand is “You can’t live without it!” And this is truly justified and relevant. After the appearance of this drink in the kitchen, many customers note that they no longer want to change it for something else. Of course, all this is thanks to the unique production technology and experience accumulated during the existence of the brand.

Ground coffee

The ground analogue of Egoist can definitely be bought in the Noir (Noir) series - the manufacturer’s website talks about it. But the company is constantly introducing new products to the market in the form of new combinations of Arabica and Robusta beans, so there is always something new on store shelves. Only the taste changes, but the quality remains the same.

Ground Egoist is available in capsules for owners of capsule coffee machines. Composition – 100% Arabica. The smallest package is 8 pieces. The capsules are suitable for Nespresso coffee machines. The line includes latte, cappuccino, and espresso flavors.

Raw materials and production

The most expensive and rare varieties of coffee beans are used for preparation. They are hand-selected and supply orders are carried out by small farms located in Africa, Indonesia and America. They make deliveries without the participation of intermediaries by direct agreement. The manufacturer's raw materials are elite Arabica varieties and glacial alpine water.

Coffee is made from high quality Arabica beans

The manufacturing technology uses the innovative In-Fi method. The idea is that powdered ground coffee is placed in a crystal (or shell) of instant coffee. Thanks to this, the inside of the “capsule” is not so exposed to external influences. In this way, the manufacturer preserves all the properties of the natural product, its taste, aroma, and protects it from oxidation. This technology also extends the life of the drink: it can be stored much longer without harming the quality.

All manufacturing work takes place in two countries: Switzerland and Germany.

Interesting facts about Egoiste Cafe

Instant freeze-dried “Egoist” is produced using a unique In-Fi technology, thanks to which the drink contains both instant and ground coffee. Finely ground Arabica is placed in a shell of instant coffee in the form of a crystal, the ratio of ground to sublimated is 1:2. Ground is protected from oxidation and retains the properties of natural grains. As a result, the drink has the aroma and taste of freshly brewed coffee, and is prepared in just 30 seconds.

HACO Ltd. is proud that only carefully hand-selected beans are used in production: contracts for the supply of coffee are concluded with small farms in Africa, Indonesia and America directly, without intermediaries.

The production process from start to finish takes place in one enterprise: both in a German plant, where only beans and ground coffee are produced, and in a Swiss plant, where the beans go all the way from selection and roasting to packaging of freeze-dried crystals in glass jars.

A jar of instant coffee with a stylized lid visually follows the shape of a crystal, which looks symbolic and presentable.

Product line

Bean coffee Egoist (Noir, Espresso, Velvet)

The range in the field of coffee beans is achieved by mixing Arabica varieties from different regions of the world. The following varieties are available:

• Egoist espresso. It is considered a classic coffee for the brand. Roasting is carried out using the “Viennese” technology, and the Arabica beans themselves are delivered from Ethiopia and Colombia. The drink acquires a noticeable bitterness in taste with hints of chocolate and almonds. And the aroma has nutty notes.
• Egoist Noir. It has gained popularity due to its delicate taste with notes of fruit and a rich variety of aromas. This type has been produced not so long ago, but even during this time it has become widely known in amateur circles. Coffee is perfect both as a stand-alone drink and as an additional ingredient.
• Selfish Velvet. It is considered one of the most expensive products in the range. And this is not surprising, because during production an unusual hot air frying technology is used. Due to this, the drink acquires a taste with wine notes, and is then replaced by a pleasant fruity aftertaste.

Coffee beans have a unique aroma

Types of ground coffee

Ground coffee comes in two forms:

• This type is popular for its two forms of production - medium and fine grinding. The first of them is intended for preparation in a coffee machine, and the second can be easily brewed in a cup or boiled in a Turk. The drink itself is characterized by a soft chocolate taste and a light aroma of a fruit mixture.
• A classic version of ground coffee, which is only available in medium grind form. That is why it is recommended for preparation in coffee makers. The drink turns out thick and rich with the aroma of nuts and almond-chocolate taste.

Ground coffee has a chocolate flavor

Types of instant coffee Egoist

The range of instant coffee of this brand is considered the most popular among customers. This option is great for coffee lovers who love natural taste, but don't have enough time to prepare a drink in the traditional style. Coffee crystals dissolve quickly and no sediment remains at the bottom of the mug. The taste of the drink is as close as possible to natural custard. Instant coffee is available in the following range:

• Special. The most popular option for freeze-dried coffee. On average it contains 20% ground Arabica. The drink has a unique taste and aroma that resembles natural ground coffee.
• Platinum. The composition includes Kenyan and Colombian Arabica. The coffee itself is characterized by floral notes in the aroma and chocolate-almond taste. And after taking it, a pleasant fruity aftertaste remains.
• Private Quite a young look in the range, which is gaining great popularity. The finished drink combines several notes of flavors: honey, fruit and chocolate. And the coffee itself stands out for its tenderness and sophistication. Coffee is suitable for gourmets who do not particularly prefer sharp and rich drinks.
• Very Special. Made from Kenyan Arabica beans. After consumption, it leaves not only a fruity aftertaste, but also the aroma of citrus zest, as well as a pleasant sourness. It is considered an expensive drink, but the taste and other quality indicators justify the price issue.
• Egoist extra Original. Its granules contain more than 30% ground Arabica. Thanks to this, the taste becomes even richer and brighter, and a pleasant-tasting foam serves as an addition. The production uses grains from environmentally friendly areas.

Instant coffee consists of multi-colored granules

Varieties of coffee and assortment

The company is developing several product lines so that every customer finds the right option for themselves.

Soluble-ground

This type uses sophisticated In-Fi technology. The taste and aroma are rich, although the drink takes no more than 1 minute to prepare. The grounds characteristic of fresh coffee remain at the bottom of the glass.

There are 3 types in this category:

1. Oh, Extra Original. 30% consists of crushed natural grains. During the manufacturing process, we use Grand Cru Arabica, which has a special berry shade. According to the description on the official website of Egoist coffee, the taste is refined and sophisticated. The drink does not have a sour or bitter aftertaste.
2. S, Very Special. This option is a little more expensive than the previous one, because... coffee comes from Kenya. After cooking, you can smell raspberries and blackberries.
3. Egoist Special. Contains only 20% Arabica, which precipitates and gives a special aroma. Available in 2 forms: disposable sticks and boxes.

Instant ground coffee consists of ground natural beans.

Soluble

The range of budget instant coffee Egoist is the widest, because... is in high demand.

The top 4 most popular products in this category include:

1. Special. Made using Kenyan grain. The taste contains sourness and citrus notes. The package sells for 400-500 rubles.
2. Private. It combines several types of coffee from North America and Africa, due to which the high quality of the drink is achieved. Premium product made in Switzerland.
3. Platinum. When combined with the VeraCruz mixture, a fruity aftertaste is obtained. The main disadvantages are the high price (700-800 rubles) and the presence of defects (due to transportation).
4. Extra Original. The strongest and most tart drink. It is rarely sold in retail stores, but can be found in coffee shops.

Instant coffee is in high demand.

Egoiste Noir Series

The elite Swiss line “Noir” includes 3 types of drinks prepared using different technologies:

1. Egoiste Noir beans. It has a high strength. This is achieved through dark roasting. The drink contains faint notes of dark chocolate and vanilla.
2. Ground. Thanks to the universal medium grind, the powder can be used for brewing in a Turkish coffee machine or coffee machine. The taste is mild, so this product is often used to make cappuccino and lattes.
3. Soluble. A sublimated substance containing up to 20% caffeine. Characterized by a harmonious combination of bitterness and sourness.

The Noir series is distinguished by its high strength.

Egoiste Espresso

Espresso beans are popular in American coffee shops. It has notes of toasted nuts, apple and hazelnuts. The ground product is stored in vacuum packaging, which extends shelf life and simplifies transportation.

Egoiste Espresso is suitable for standard coffee makers and professional equipment, but has a high price (1000 rubles).

It is recommended to dilute the finished drink with cream or milk to reduce the strength.

Egoiste Velvet

This line of Velvet products is packaged in purple packaging. It is distinguished by its completely natural composition, which includes Arabica beans from Ethiopia and Papua, and the taste of young red wine. The powder is manufactured at a plant in Germany.

Velvet has a natural composition.

In capsules

Capsule products are included in a separate category. The casing fits many modern coffee machines. They contain a standard product, but more thoroughly ground so that the device is not damaged during cooking.

There are 3 types:

1. "Espresso". It differs from the standard one in that the fruits are roasted over oak wood and then ground until smooth. The color of the finished powder is black, and the taste is tart and slightly bitter.
2. "Special". It has a less pronounced smell when compared to other products in this line.
3. "Velve." Produced in a small workshop in Italy. The taste is no different from loose coffee.

Reviews of coffee Egoist

Among consumers, coffee receives a good rating. This concerns several areas at once: quality of production, taste, aroma and, of course, species diversity. No one has any doubts about the first point, because the manufacturer really ensures a high level of product quality through vigilant control over the production process.

Customers are satisfied with the taste and aroma.

Saturation, light shades of almond, bitterness, sourness and other features that depend on the chosen type stand out. Well, the most important thing is diversity. You can find coffee to suit both those who like tart, rich drinks and those who like more delicate notes. The question of price corresponds to the quality of the product. Buyers note that compared to other products in this category, the product is quite expensive. But despite this, they are ready to purchase products of this brand again and again.

About different types of Egoiste coffee

1. Egoist Extra Original (short name: Egoiste X. O). This product contains 30% natural ground grains. The cost of a 100 gram package is at least 570 rubles. The taste of the prepared drink is particularly intense and rich, and the aftertaste is deep. Preparing one kilogram of this brand of coffee requires four kilograms of high-quality raw materials: this exceeds the European standard. When preparing a drink, you should take this feature into account and put a slightly smaller amount of coffee in the cup than usual.
2. Egoiste "Special". The product of this brand produces a drink whose taste is particularly dense and rich. This is achieved through a combination of a unique blend, the use of only selected coffee fruits, as well as the use of glacial alpine water, gentle roasting and In-Fi technology. Price for 100 grams – 550 rubles.
3. Egoist Platinum. Packages of this natural freeze-dried coffee contain a blend of elite varieties of Colombian and Kenyan Arabica. The Kenyan component is responsible for the unique taste and character of the drink. Colombian Arabica coffee determines its color and indescribable aroma. The cost of packaging is not less than 470 rubles.
4. Egoist Very Special (short name: Egoiste V. S). The content of ground and soluble components - perfectly roasted Kenyan Arabica - is 30 and 70%, respectively. The cost of a 100-gram sachet is 530 rubles.
5. Egoist Privat is a soluble freeze-dried product that is a blend of the best Arabica varieties supplied from the plantations of Papua New Guinea. Product price – 460 rubles.

Video: Review of Egoiste Noir Coffee

Despite the fact that certain varieties of grain and ground coffee Egoist are not in great demand, among them there are very worthy products that are highly valued by connoisseurs.

• Egoist Noir is a magnificent blend of Arabica beans collected on the highland and lowland plantations of Kenya. High-mountain Arabica, grown at an altitude exceeding 1.5 thousand meters and selected by hand, completes the taste of the drink. It owes its chocolate-vanilla aroma to grains from the lowland harvest. The cost of a 250-gram package is from 360 rubles.
• Ground coffee brand Egoist Noir. In contrast to the product described above, roasted grains are ground in such a way as to obtain an exquisite drink, the taste of which is soft and the aroma is rich. The price of a package (250 g) is 355 rubles.

Are there many fakes on the Russian market?

Egoist coffee will be an excellent gift.
Fortunately, counterfeits of the Egoist brand are not so common on the Russian market, but there is still an option to fall for such a deception. If you purchase coffee beans, the contents will immediately reveal whether it is the original. Real brand coffee will never contain nut shells, skins or similar shaped elements. All grains must be intact, without numerous damages, which is often found in counterfeit goods. Well, instant or ground coffee, of course, will give out a taste that will be noticeably different from the natural drink of the Egoist brand.

Features of the composition of Egoist coffee

The composition contains the following substances:

How to brew coffee Egoist

To prepare the perfect drink, we recommend brewing it in a Turk. To obtain a thick, aromatic foam, you need to choose the right Turk. The larger the bottom diameter and the smaller the neck diameter, then we will get a dense foam. You will need:

• Two teaspoons of freshly ground coffee beans;
• One hundred milliliters of water;
• Sugar to taste.

Pour grains and sugar into a Turk, add water and place on low heat. As soon as the liquid begins to rise, remove the cezve from the heat. When the foam drops, return to the heat again. This procedure should be carried out three times, only after which the drink is considered ready.

Egoist coffee beans

Coffee beans are presented in the range of these products in the form of a blend of Arabica beans collected in different countries and regions.

• Egoist espresso is a blend of selected Guinean Arabica beans of the highest quality. The taste of coffee is strong, rich with a pronounced aroma. Espresso is universal, it can be prepared and drunk in its pure form, or you can prepare coffee drinks based on it. Foil packaging with a valve that allows the beans to “breathe”
• Egoist Noir is a blend of Kenyan Arabica beans collected on lowland plantations and located in the highlands. Lowland Arabica has a bright, multifaceted aroma, while highland Arabica imparts its famous rich taste with moderate bitterness. The taste of the finished drink has a slight sourness and chocolate notes; the aroma can be traced with orange notes and hints of vanilla.
• Egoist Noir is a New Guinea Arabica with a pronounced bitterness. The high degree of roasting of the beans gives high strength. Egoiste Noir bean coffee is a drink for those who love a strong invigorating effect. The use of innovative types of packaging allows us to preserve the original aroma of the beans and the unique taste of the finished drink.

Milk coffee

The finished drink is thick and pleasant to the taste. Prepare the following ingredients:

• A teaspoon of finely ground coffee beans;
• Fifty milliliters of milk.

First, heat the milk, pour it into a Turk, pour in the grains and place on the stove over low heat. Wait for the foam to rise, then remove from heat. Repeat this two more times. Now you can enjoy delicious aromatic milk coffee.

If you are tormented by doubts about which coffee to buy, we recommend that you don’t hesitate to opt for a high-quality product called Egoist. Once, having tasted a cup of this wonderful aromatic drink, you will remain a fan for life.

The cost of Egoist is high, but, as they say, you cannot save on yourself. Sometimes you can treat yourself and enjoy your favorite drink.

Other types of freeze-dried coffee Egoist

The above products do not complete the wide range of instant products of the European brand. The following types of Egoiste freeze-dried coffee are worth mentioning:

• XO (Extra Original) granules contain 30% ground Arabica;
• Private (Private) with the taste of dark Arabica chocolate from Kenyan plantations;
• VC (Very Special) has a rich taste due to the increased content of ground coffee in the granules.

Certain types of products may contain amazing-tasting Ethiopian and Cameroonian roasted Arabica beans of elite Premium varieties. Capsules “Noir”, “Velvet”, “Special” have recently appeared on sale, which can be used in Nespresso capsule coffee machines.

The best types of instant coffee Egoist are so popular that they leave behind similar products from the most famous manufacturers. The finished drink has a high density of taste and aroma, thickness and a long, pleasant aftertaste. Most products, not only instant coffee, but also ground coffee, do not have these qualities.