A few words about the brand
Starbucks was founded in 1971 in Seattle, Washington, by three friends - English teacher Jerry Baldwin, writer Gordon Bowker and history teacher Zev Siegl.
The company won over consumers by emphasizing from the very beginning the taste and quality of its products, as well as a high level of service.
It is not known exactly why the company was named that way. There are two main versions:
- Named after Starbeck, Captain Ahab's mate from Moby Dick.
- It was proposed to name the brand “cargo house”; Heckler noted that names with “st” sounded more interesting. Then Gordon Bowker wrote a few words using this combination of letters. One of the founders found the name of the town of Starbo on the list and remembered seeing it on an old mining map. Everyone liked the idea of naming the brand that way.
At first, the company purchased green coffee beans from Peet's Coffee, then switched to direct purchases from farmers. And in 1979, the founding friends bought Peet's Coffee, which provided a new opportunity for expansion.
In 1987, the owners sold the company to Howard Schultz, who had previously worked for them, and at that time owned his own chain of coffee outlets, Il Giornale. Howard changed the name of his stores and renamed the entire enterprise to Starbucks Corporation.
Up to this point, the company was also developing and expanding, but it was Schultz who accelerated this process as much as possible. The first enterprise outside America appeared in Tokyo in 1996. And already in 2021, Starbucks owned 29,000 retail outlets in 75 countries.
In Russia, in 2004, the Starbucks brand was registered by Starbucks LLC. It had nothing to do with the American company; as a result, the corporation sued the impostors and won the case. The first branded coffee shop eventually appeared in the Russian Federation only in 2007 in the capital.
By 2021, more than 100 coffee shops had already been opened in the country, the bulk of which were located in Moscow, many times less in St. Petersburg, and a few in Rostov, Yekaterinburg, Samara, Kazan, Tyumen, Krasnodar, Yaroslavl and Sochi.
Starbucks in Russia today
You can recognize the brand by its logo, which depicts a sea siren. At the moment, its fourth version, adopted in 2011, is considered valid:
You can drink delicious coffee not only in a coffee shop, but also order delivery to your office or home. Takeaway coffee has become especially popular during the pandemic. The promotion is called: “Take the holiday with you.”
The concept of a “Starbucks franchise” does not exist, but this does not mean that you cannot become a partner of the company. The company simply offers slightly different ways of cooperation. There are known exceptions, but they concern famous personalities. Such proposals are considered by the head of the company on an individual basis.
Regardless of the method of cooperation, the company strictly monitors compliance with its requirements. This is done to ensure that the brand is still positioned with quality and a high level of customer service.
Spiced Chai Latte Recipe
Ingredients:
- 1 tbsp. l. loose leaf tea;
- 350 ml. milk;
- a couple of black peppercorns;
- 5-6 pcs. cardamom;
- a couple of cinnamon sticks;
- 1 tsp. ground ginger;
- brown sugar or sweetener to taste.
You might be interested in Top 12 Cinnamon Tea Recipes
Adding spices one at a time is the most common mistake when making chai latte. They need to be mixed slowly, this process must be done with a positive attitude and thoughts. There is no need to crush peppercorns, unlike cardamom and cinnamon. Then you need to pour 100 ml into the resulting mixture. water and bring to a boil over low heat. Add milk and simmer over low heat for 10 minutes.
While the drink arrives, you need to scald a ceramic teapot with boiling water, put tea leaves in it, pour the decoction over them, wrap them and let them sit for 7-10 minutes. For aesthetics, it is better to serve tea in special tea cups.
Types and cost of coffee at Starbucks
The Starbucks coffee collection includes more than 100 varieties and blends of selected Arabica beans collected from plantations in Ethiopia, Guatemala, Colombia, Indonesia, and Kenya. Depending on the type of grain, it is subjected to appropriate processing - wet, dry or semi-dry.
Starbucks coffee servings have their own names:
- shorts - 8 oz, 237 ml;
- toll – 12 ounces, 354 ml;
- Grande – 16 ounces, 473 ml;
- venti – 20 oz., 591 ml.
Main range:
- Espresso;
- Espresso Cop Pana;
- Espresso Macchiato;
- Americano;
- Cappuccino;
- Caramel Macchiato;
- Latte;
- Latte Macchiato;
- Mocha;
- Flat White;
- Matcha Tea Latte;
- Spiced Tea Latte;
- hot chocolate;
- green tea;
- hot milk, etc.
Please note that each type of drink can be prepared from different types of coffee. This is one of the secrets of the perfect taste of Starbucks products. After all, everyone can choose a drink that fully suits their taste.
You can order your favorite drink hot or cold, prepared in a coffee machine or French press. You can also always have a snack in the company's coffee shops. The main line, aimed at quality of products and service, remains to this day. This is what attracts more and more clients.
The prices of some products can be seen in the photo:
Prices are for coffee shops in Moscow.
Mocha Praline Macchiato
Another option to cheer yourself up this fall is chocolate snacks. Starbucks has turned a traditional treat into an unusual drink - the Mocha Praline Macchiato with a deep chocolate flavor and nutty notes. All three offers can be tried both hot and cold.
Extend the warm days with chilled seasonal drinks and get in the summer mood! If you are still in doubt about your choice, pay attention to the Shorts size - a glass with a volume of 237 milliliters will allow you to try all the options and choose your ideal combination.
New menu items are just a small part of Starbucks' surprises. The latest news and daily gifts will appear in the Starbucks Russia app throughout the month. The main thing is to have time to register and activate the card.
Starting September 2, stay tuned for updates and receive gifts every day. By visiting the coffee shop until September 29, each guest takes part in a unique promotion, 100 winners of which will become the proud owners of stylish tumblrs. What do I need to do? The instructions are already available in the Starbucks Russia app.
Stop by your local Starbucks right now to find a gift waiting for you!
PARTNER ADVERTISING
Calorie content and nutritional value of some drinks
You can see the nutritional and energy value of Starbucks products in the photo:
This is only a small part of the range, but from the information provided by the company one can conclude that a high level of quality is important to the company.
Starbucks coffee recipe
In addition to traditional drinks, you can also try unusual branded options in Starbucks coffee shops. If you want to cook something original and very tasty at home, use the recipes presented below.
For ease of preparation, you can use an espresso shot glass with measuring divisions.
1 shot = 1 small serving = 1 ounce (about 30 ml).
Caramel Macchiato
Ingredients:
- espresso – 60 ml;
- milk – 220 ml;
- vanilla syrup – 2 tbsp. l.;
- caramel sauce - for decoration.
Preparation:
- Brew espresso. If you don’t have a coffee machine at home and the coffee is brewed in a Turkish coffee pot, you need to strain it additionally.
- Heat the milk, beat with a French press or cappuccino maker.
- Mix milk and vanilla syrup, carefully pour in hot coffee.
- Top with caramel sauce.
Frappuccino Matcha
The drink is prepared on the basis of Japanese Matcha tea powder. This component is considered an antioxidant, stimulates the production of so-called happiness hormones, and helps cope with stress. The tea has a rather tart taste. But this recipe smoothes out the harsh aftertaste, making the drink balanced and very tasty.
Ingredients:
- Matcha green tea – 1 tsp;
- milk – 220 ml;
- creamy ice cream – 1 scoop;
- granulated sugar – 1 tsp;
- vanilla extract – 1/8 tsp;
- whipped cream - for decoration;
- ice – 7-8 cubes.
Preparation:
- Blend the mixture of milk, ice cream, tea, sugar, vanilla and ice with a blender for 2 minutes.
- Pour into a beautiful glass.
- Garnish with whipped cream.
Pumpkin Ginger Latte
Ingredients:
- espresso – 1-2 shots;
- whipped heavy cream - 0.25 tbsp.;
- milk – 2 tbsp.;
- vanilla extract – 0.5 tsp;
- ground ginger – 0.25 tsp;
- granulated sugar - 2 tbsp. l.;
- freshly ground black pepper - to taste;
- “Pumpkin pie” seasoning – 0.5 tsp;
- canned pumpkin – 2 tbsp. l.
Preparation:
- Heat pumpkin with pumpkin pie seasoning in a saucepan, add sugar, stir.
- Heat the milk, beat with a blender along with vanilla.
- Mix all ingredients except cream, then decorate the drink with them.
Coconut coffee
Ingredients:
- espresso – 100 ml;
- coconut milk – 50 ml;
- cocoa powder – 0.5 tbsp. l.;
- brown sugar – 0.5 tbsp. l.;
- cubed ice – 0.5 tbsp.
Preparation:
- Blend the mixture of espresso, milk, cocoa, sugar and ice until smooth.
- Pour into a cup.
- If desired, you can decorate with whipped cream.
Pumpkin Spice Latte: the main taste of autumn is back in Starbucks coffee shops
Starbucks Russia invites guests to celebrate its 12th birthday in the company of unique new products. The main star of the season - the Pumpkin Spice Latte - has already appeared in coffee shops, along with a vegan version of the legendary drink - the Pumpkin Spice Vegan Latte.
Autumn comfort - what is it like? Dim lights, jazz music, a cup of aromatic drink, a favorite book and close friends nearby - this is exactly the atmosphere that reigns in Starbucks coffee shops, helping every guest take their mind off the dull September landscapes. At the same time, the center of attention invariably remains the coffee collection, which contains beans from plantations in Africa, the Asia-Pacific region and Latin America.
Every year, Starbucks prepares a special offer for the fall season. So, from August 30, the Pumpkin Spice Latte returned to the menu of coffee shops. The combination of espresso, pumpkin pie sauce and hot milk has been a symbol of home comfort for many years. Now everyone who adheres to the principles of “green” nutrition can enjoy the legendary drink. For the first time, a unique vegan alternative to the seasonal Latte has appeared in Russian coffee shops - the Pumpkin Spice Vegan Latte.
The combination of espresso, pumpkin pie sauce and hot milk has been a symbol of home comfort for many years.
Plant-based milk accompanied by a special sauce that does not contain dairy ingredients will perfectly reproduce the taste of the classic version. Do not deny yourself the pleasure of stopping by the nearest coffee shop, taking a break from everyday work and leisurely enjoying an exclusive new product. Another option to cheer yourself up this fall is chocolate snacks. Starbucks has turned a traditional treat into an unusual drink - the Mocha Praline Macchiato with a deep chocolate flavor and nutty notes. All three offers can be tried both hot and cold. Extend the warm days with chilled seasonal drinks and get in the summer mood! If you are still in doubt about your choice, pay attention to the Shorts size - a glass with a volume of 237 milliliters will allow you to try all the options and choose your ideal combination.
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Starbucks reviews
Maxim, Kazan:
Excellent service, very cozy room. The coffee is amazing, but too expensive.
Oksana, Voronezh:
The cafe is cozy, everything on the menu is tasty and unusual. But the prices are sky-high!
Larisa, Rostov-on-Don:
I really like these coffee shops. Pleasant interior, high-quality service, you can receive gifts using the buyer's card. The coffee is very tasty. On the downside, I didn’t like the cheesecake last time. I still don’t agree that the grain itself is as high quality as they claim.
Andrey, Mytishchi:
I'm also a coffee lover, I don't drink this drink very often. But I decided to go to the advertised Starbucks. I liked the cafe itself; I saw profitable promotions using the buyer’s card. But very expensive, and the taste is so-so.
Cooking recipes
There are many trending recipes to make a spiced chai latte. Each of them is good in its own way.
The most important ingredients are milk, green or black tea, vanilla, various additives and spices. It is advisable that the milk be whipped into a thick foam, thanks to which the drink becomes similar to a similar type of coffee.
For lovers of sweet and delicate taste, you can even add whipped cream instead of milk.
You might be interested in French recipe for tea with rose petals
To experience all the versatility and sophistication of the taste of latte tea, you need to brew it correctly.
