The history of the legendary Starbucks logo

The Starbucks brand was founded in 1971, and initially only one store selling and roasting coffee beans bore this name. But a few years later, the company expanded into a chain of coffee shops and immediately gained fame among coffee lovers around the world. The founders of the brand relied on the quality and taste of drinks and roasted beans, as well as first-class service, and this immediately attracted public attention to them. At the moment, more than 25 thousand Starbucks coffee shops are open in the world.

The main advantages of the Starbucks coffee chain are an individual approach to recipes and a wide range of drinks: the ability to add or change ingredients depending on the wishes of visitors. If previously the variety of coffee drinks in general was small, now the Starbucks menu includes several dozen items, which will be discussed further.

How much does coffee cost at Starbucks: price per serving

The table shows the cost of the regular Starbucks drink menu.

Table 1.1 – Cost of drinks at Starbucks

Table 1.2 – Price of drinks at Starbucks

You can also add different ingredients to each drink. Their costs and types are in the table below.

Table 2 - Cost of ingredients for coffee

Twix Frappuccino

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Chocolate bars are great, but imagine if you could have this dessert in the morning instead of coffee! Yes, it doesn't officially taste like the famous candy bar, but you won't be able to tell the difference. Order the Caramel Frappuccino with hazelnut syrup, coffee chips, whipped cream, caramel sauce and chocolate sprinkles. It will be incredibly delicious.

Hot drinks based on espresso: proportions

The majority of coffee drinks at Starbucks are prepared using a coffee machine based on ground dark roast Espresso Roast coffee beans. Also, in any coffee shop you can order your favorite coffee drink, which is prepared using a seasonal variety of coffee and even decaf - based on Decaf Espresso Roast beans.

Espresso shots

For those who appreciate pure coffee, espresso shots have been invented. Starbucks has 4 types of this type of coffee drink: Espresso Solo, Espresso Doppio, Espresso con Panna and Espresso Macchiato.

Espresso Solo/Doppio

Espresso Solo consists of one shot of espresso prepared on an espresso machine and does not contain milk. Espresso Doppio differs from Solo only in the presence of two espresso shots. The volume of Espresso Solo is only 23 ml, Espresso Doppio – 46 ml.

Espresso Macchiato

Those who do not like to drink espresso without adding milk can try this drink, since its recipe, in addition to espresso, includes whipped milk foam. Volume – 35 ml (Solo)/58 ml (Doppio).

Espresso con Panna

This type of coffee is also called Viennese coffee. It contains one or two shots of espresso and whipped cream. Volume – 29 ml/52 ml.

Each of the following drinks is prepared in one of three volumes: toll (355 ml), grande (473 ml) and venti (592 ml of pure happiness for the true coffee connoisseur). You can also try any of these drinks cold.

Americano

A drink made from 2/3/4 shots of espresso (depending on volume) with the addition of hot water.

Cappuccino

A drink known to everyone, the recipe of which is almost the same in all coffee shops. 1 shot of espresso for tall and 2 for grande and venti, aerated milk and foam in a 50/50 ratio.

Latte

Also a fairly common coffee drink. It differs from cappuccino only in the ratio of foam and milk: in a latte, 90 percent milk accounts for 10 percent foam.

Latte Macchiato

It is prepared from the same ingredients as a regular latte, with one exception: first the milk is frothed and espresso shots are poured into it. Due to this, the espresso is evenly distributed and the taste becomes softer.

Mocha

It is one of the most delicious and high-calorie hot drinks at Starbucks due to the presence of chocolate and whipped cream. The rest of the recipe is the same as a latte – foam and milk in a ratio of 90/10 and 1/2/2 shots of espresso.

Caramel Macchiato

A very popular drink among Starbucks guests, it is also very sweet and tasty. It is prepared in the same way as Latte Macchiato, but with the addition of vanilla syrup and a caramel pattern.

Flat White

The recipe for this drink is similar to the latte recipe. It is prepared only in toll volume to maintain the desired ratio of milk and coffee. It includes 2 espresso shots (instead of one in a latte) and aerated milk. At Starbucks, this Flat White is traditionally served with let-art. Volume – 354 ml.

Traditional coffee drinks: recipes

In addition to espresso-based drinks, Starbucks coffee shops offer three types of black coffee: Pure Over, Freshly Brewed Coffee and French Press.

Pur Over

This type of coffee drink is not easy to prepare: boiling water is poured through a paper filter with ground coffee for 5-10 minutes. Sometimes it is simply called “filter coffee.”

Freshly brewed coffee

At every Starbucks coffee shop you can ask for freshly brewed black coffee. It automatically pours through a metal filter every hour or two. You can ask to add regular milk to it, and it will be absolutely free.

French press

The classic look of black coffee in a French press. Brewed from coarsely ground coffee of any roast. Volume – 925 ml.

Frappuccino - coffee-based cold drinks

The menu of cold drinks at Starbucks is not inferior in variety to the hot bar: cold variations of Americano, Cappuccino, Latte, Mocha and Latte/Caramel Macchiato, as well as ice-based drinks - Frappuccino, which are so loved by regular guests for their original taste and pleasant appearance . All of them, except Espresso Frappuccino, are prepared on the basis of specially prepared coffee syrup. The volumes of cold drinks do not differ from the volumes of hot drinks.

Classic Frappuccino

The most standard option: ice, milk and coffee syrup, mixed in a mixer.

Caramel Frappuccino

Take the Classic Frappuccino and add caramel syrup and whipped cream. And it turns out one of the most popular cold drinks at Starbucks - the Caramel Frappuccino.

Mocha Frappuccino

Instead of caramel syrup, chocolate is added to it, it is also decorated with whipped cream and contains coffee.

Chocolate Java Frappuccino

Coffee drink with chocolate, whipped cream and chocolate chips. Not the most popular, but very tasty.

Espresso Frappuccino

The same Frappuccino that is prepared not with coffee syrup, but with espresso. It is not decorated with whipped cream to preserve the taste of coffee.

A few words about the brand

Starbucks was founded in 1971 in Seattle, Washington, by three friends - English teacher Jerry Baldwin, writer Gordon Bowker and history teacher Zev Siegl.

The company won over consumers by emphasizing from the very beginning the taste and quality of its products, as well as a high level of service.

It is not known exactly why the company was named that way. There are two main versions:

1. Named after Starbeck, Captain Ahab's mate from Moby Dick.
2. It was proposed to name the brand “cargo house”; Heckler noted that names with “st” sounded more interesting. Then Gordon Bowker wrote a few words using this combination of letters. One of the founders found the name of the town of Starbo on the list and remembered seeing it on an old mining map. Everyone liked the idea of ​​naming the brand that way.

At first, the company purchased green coffee beans from Peet's Coffee, then switched to direct purchases from farmers. And in 1979, the founding friends bought Peet's Coffee, which provided a new opportunity for expansion.

In 1987, the owners sold the company to Howard Schultz, who had previously worked for them, and at that time owned his own chain of coffee outlets, Il Giornale. Howard changed the name of his stores and renamed the entire enterprise to Starbucks Corporation.

Up to this point, the company was also developing and expanding, but it was Schultz who accelerated this process as much as possible. The first enterprise outside America appeared in Tokyo in 1996. And already in 2021, Starbucks owned 29,000 retail outlets in 75 countries.

In Russia, in 2004, the Starbucks brand was registered by Starbucks LLC. It had nothing to do with the American company; as a result, the corporation sued the impostors and won the case. The first branded coffee shop eventually appeared in the Russian Federation only in 2007 in the capital.

By 2021, more than 100 coffee shops had already been opened in the country, the bulk of which were located in Moscow, many times less in St. Petersburg, and a few in Rostov, Yekaterinburg, Samara, Kazan, Tyumen, Krasnodar, Yaroslavl and Sochi.

Starbucks in Russia today

You can recognize the brand by its logo, which depicts a sea siren. At the moment, its fourth version, adopted in 2011, is considered valid:

You can drink delicious coffee not only in a coffee shop, but also order delivery to your office or home. Takeaway coffee has become especially popular during the pandemic. The promotion is called: “Take the holiday with you.”

The concept of a “Starbucks franchise” does not exist, but this does not mean that you cannot become a partner of the company. The company simply offers slightly different ways of cooperation. There are known exceptions, but they concern famous personalities. Such proposals are considered by the head of the company on an individual basis.

Regardless of the method of cooperation, the company strictly monitors compliance with its requirements. This is done to ensure that the brand is still positioned with quality and a high level of customer service.

Starbucks coffee calories

The table below shows the calorie content of the entire menu of Starbucks drinks in the classic recipe. It is worth noting that any Frappuccino can be prepared in a lighter version with 0.5 fat milk.

Table 3 - Calorie content of Starbucks drinks

Contraindications and recommendations

You might decide that if you are allergic to milk or caffeine, you won't be able to try Starbucks coffee. But this is the wrong conclusion. Starbucks prepares drinks for different people, including those with allergies. You can replace regular 1.5% fat milk with 0.5% fat, soy, lactose-free or coconut milk. Also, any espresso-based drink can be made from decaf beans. Do not forget that even decaf beans contain a small amount of caffeine, so coffee is contraindicated for people with hypertension and any other serious cardiovascular diseases, even in this form. It is also important to note that excessive coffee consumption can cause insomnia.

As for the recommendations for drinking coffee at Starbucks (apply to any coffee-based drinks): coffee is a medicinal drink for people with hypotension - low cardiovascular pressure; coffee drinks reduce pain from migraines, stimulate lung function and improve appetite. There is no need to talk about the tonic properties of coffee, as well as the fact that it increases performance.

How to make Starbucks coffee at home

If you want to make one of the espresso-based hot drinks, then you will need an espresso machine. If you don't have an espresso machine, you can make black coffee instead of espresso by brewing it in a Turk or using a French press. The most important thing is to maintain the proportion of black coffee and milk, based on the drink recipe indicated above. You can simply reheat your coffee and get hot coffee with milk, but to make coffee like Starbucks you need to froth it with a cappuccino maker or use a coffee machine.

What's the best coffee at Starbucks?

Among hot drinks with milk, the sweetest brands are the most popular: Caramel Macchiato and Mocha. Lovers of hot black coffee usually choose Americano. Freshly Brewed Coffee is also very popular, unlike Pour Over, although it is a milder analogue of Freshly Brewed Coffee and, accordingly, more pleasant to the taste.

Among espresso-based cold drinks, Caramel Macchiato is again considered the most delicious drink. And people who want to refresh themselves but don't like sweet or café au lait usually ask for an iced Americano.

Among the coffee-based Frappuccinos, it is difficult to choose the most delicious one. But still, the most popular is the Caramel Frappuccino. Chocolate Java Frappuccino is undeservedly one of the most unpopular, although it has a great taste thanks to the chocolate and chocolate chips it contains.

How to make Frappuccino

If you want to make a Frappuccino at home, you will need black coffee or espresso, milk, sugar, ice and syrup to taste. In addition, you can add cookies or chocolate.

Recipe for making a Classic Frappuccino:

1. Combine chilled coffee, milk and sugar in a blender and blend. To get a more delicate drink, you need to add ice cream.
2. Pour ice into a blender and crush it finely.
3. Add syrup and, if desired, chocolate or cookies.
4. Pour into a glass and serve, garnished with whipped cream and syrup, cinnamon or ground nuts.

At home, you can prepare not only a Classic Frappuccino with various serving options, but also a Caramel or Mocha Frappuccino. To do this, mix the desired syrup with the Classic Frappuccino ingredient mixture before adding ice. If you want to make an Espresso Frappuccino, use espresso instead of black coffee. To preserve the espresso flavor, no whipped cream is added to this drink.

It is not recommended to drink Frappuccino more than once a day. It is better to consume it between meals and not to drink it at night or late in the evening.

Pumpkin Chocolate Chip Cookie Frappuccino

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Is there anything more interesting and unusual than combining a pumpkin latte with chocolate chip cookie flavor? If there is, you will have to look for it for a long time. Order the Pumpkin Chocolate Chip Cookie Frappuccino and get a Creamy Pumpkin Frappuccino with Mocha Sauce, Coffee Chips and Cinnamon Syrup. You're guaranteed to love it.