Brand history
Coffee beans are roasted daily.
And immediately automatic machines pack freshly roasted coffee into bags with a valve and in vacuum packaging. An acute shortage of inexpensive but high-quality tea and coffee prompted three businessmen to launch their own production in 1994. specialized in the production of Ceylon tea. After some time, production began to bring good profits to its owners, and the company gradually became one of the largest suppliers.
The Jockey brand appeared back in 1999. Several varieties of ground and bean coffee appeared on the market under this brand. Initially, the coffee production process took place abroad, but a year later they opened their own workshop in which coffee was roasted. This part of the enterprise is located next to the tea-packing factory.
Packaging in glass jars and soft packaging is also fully automated - the operator sets the necessary parameters and controls the process
Already in 2021, the figures reached 155 tons of coffee under the Jockey and Jardin brands. Thanks to the special Aromafit valve, all products retain their aroma for a long time. This is one of the most important benefits of coffee. The production of soluble products is established at a factory located abroad. Arabica beans are sourced from 15 different countries.
Today it owns 2 large enterprises, which are located in St. Petersburg and in the Leningrad region (Sverdlova village). There is also a subsidiary company in Ukraine (near Kiev), 20% of its products are sold on the Ukrainian market.
Ground coffee is packaged in vacuum packs - this packaging technology reliably preserves taste and aroma, since it completely eliminates contact of coffee with oxygen
Ormi Trade products are very popular in Germany, and therefore the company decided to build an enterprise for the production of instant coffee. It will begin to operate in mid-2021, and then production will be carried out in Russia.
Buyers' interest in the brand is due to the production of original flavored drinks. Among them are drinks with chocolate, nut and even orange flavors.
Production history
The Jockey coffee brand is an amazingly correct combination of good taste, high-quality packaging and affordable price. The product was introduced to the Russian market in 1999 and in just a few years was able to win customer recognition and achieve high marks from professional commissions.
The owner of the trademark is the large company Orimi Trade, which simultaneously owns other coffee and tea productions, such as Greenfield tea, Tess, Princess Nuri, Jardine coffee, etc.
The manufacturer is actively promoting the new brand, offering the buyer new types of products at a consistently low price without sacrificing quality. The history of the brand can be traced over the years.
Owner of the Jockey brand
2001 – production of Jockey coffee in vacuum packaging began in order to meet the increased demands of customers for the preservation of the aromatic properties of the product.
2003 – Bean coffee begins to be produced in packaging with a special aroma filter.
2004 – a line of instant coffee in glass jars was introduced to the market. These are freeze-dried, powder and granular products. At the same time, the brand wins the title of best-selling in Russia.
2006 – the range is replenished with several types of ground flavored coffee.
In 2007, the brand won a gold medal at the V World Tea and Coffee Competition, as well as three silver medals.
2008 – the brand wins the “Product of the Year” award.
2014 – received the voluntary certificate “St. Petersburg Quality Mark”.
2015 – updated design of all Jockey products.
Today, the company under the Jockey brand offers ground, instant, freeze-dried and bean coffee in vacuum, glass and tin packaging, as well as a line of flavored products. The most popular bean coffee is Jockey. The brand's products are sold in 35 countries around the world, with the main buyers being residents of the CIS countries.
What is Jockey coffee made from?
Special roasting of the beans allows us to obtain a product that meets the tastes of each customer.
The company works with Robusta and Arabica, purchasing coffee from all regions where it grows. To better reveal certain characteristics of coffee, each variety is roasted separately and, if necessary, a mixture is created in certain proportions. Hundreds of kilograms of beans are roasted daily and packaged there.
Manual production time has been eliminated and the entire process is controlled by robotic computers. The operator sets the required values, thus achieving the best quality of the product. There are no doubts about the quality, because... The plant has passed European certification.
Trademark Jockey
Coffee is produced by a large company in St. Petersburg called Orimi Trade. For the first time, the brand began its work in 1999. A few years later it becomes one of the most popular in the coffee market. High quality and affordable price are the main indicators of the Jockey brand.
Jockey coffee products are made from selected beans. Main supplier countries: Brazil, Colombia, India and Ethiopia. The drink has excellent taste and aroma thanks to the use of new technologies in coffee production.
Special roasting of the beans allows us to obtain a product that meets the tastes of each customer. Jockey produces coffee of varying degrees of roasting: light, medium and dark. The products of the Jockey brand have become famous not only in Russia, but already in thirty-five countries.
Coffee beans sold in vacuum packaging are the best sellers. The taste of this drink is rich with light notes of berries and chocolate, and the aroma is delicate and slightly tart.
Range
The products are designed for ordinary people; there are no elite single varieties on sale, so the price is affordable for everyone. You can easily find your own coffee that suits both price and quality.
Classic
This Jockey can be prepared both in a Turk and in coffee makers, French presses, thanks to the fine and medium degree of grinding.
It is a medium roast product, a mixture of beans from India, Mexico, Uganda and Brazil. You can detect subtle notes of sourness. Thick, strong, with a long aftertaste and light sweetness.
Traditional
A blend of Robusta and Arabica. It is for those who love a strong, rich taste. Pleasant to use both in pure form and in combination with milk and cream. Good for making lattes and cocktails.
Caffe Italiano
Pure Arabica beans from Brazil, Ethiopia and India are ideal for making espresso. There is no bitterness, and the foam is light. Has a delicate aroma.
For Turks
The finished drink is characterized by a rather rich taste and magnificent aroma.
The combination of Arabica beans from Vietnam, Cameroon and Mexico will not leave anyone indifferent. The degree of roasting is medium, ultra-fine grinding and only bold, thanks to which it brews quickly even in a cup. Rich, dense, with pleasant notes of fruit and spice.
Eastern style
Dark roast and a mixture of different varieties, each of which gives its own special aroma and taste. There is the smell of ripe fruit, chocolate notes and an intoxicating aftertaste.
Soluble
The bright and deep taste of the freeze-dried drink is in no way inferior to its “natural” counterparts from a Turkish coffee pot or coffee machine.
This category offers drinks that can be quickly prepared. Just add water and the end result will not take long to arrive. In combination with milk and cream they give a delicate, sweet taste.
Favorite
Simpler technology. Ingredients: coffee powder granules. The price is as affordable as possible.
Triumph
The beans from Guatemala are carefully roasted and crystallized by freezing.
Champion
This drink awakens nostalgia and seems to take you back to the past: bright and rich powdered coffee is sent to store shelves in a 100 g tin, just like several decades ago.
It was stopped being produced, but there are still stocks in warehouses. The product in powder form has a rich taste.
Coffee Jockey: features, range, brands, characteristics, taste and recipes
Today we will find out what coffee Jockey
(
Jockey
), what
features
,
taste
and
characteristics
the products have, as well as what coffee
brands
are included in
the brand’s assortment
COFFEE JOCKEY: FEATURES, RANGE, BRANDS, CHARACTERISTICS, TASTE AND RECIPES
Jockey coffee is
(
Jockey
), what
distinctive
features
, tastes
and characteristics
the products have, as well as what
coffee brands
are included in
the brand’s
product line .
At the modern stage of life, a variety of invigorating coffee drinks
firmly
entered
and
become entrenched
in our
daily diet
.
Coffee
has won
the love
and
respect
of the vast
majority
of people on the globe.
Coffee drinks can give strength
,
energy
and
vigor
, and they also perfectly
a person's
mood a long period of time
.
In addition, most types of coffee
can not only
effectively invigorate the body
, but they also
have the ability
to relieve depression
for a long time (
for reference: a coffee drink brewed from natural coffee beans is an excellent natural antidepressant
).
COFFEE LAVAZZA/LAVAZZA: FEATURES, TASTE AND RECIPES
Today, among the limitless
There are many different
coffee brands
that are widely
represented
on
the coffee market
, especially
the products
of the mid-price segment
“
Jockey
trademark rightfully belongs .
Jockey brand
coffee quite
well known
to all lovers of invigorating drinks in
the post-Soviet
space.
Why is Jockey coffee so popular among coffee lovers?
The coffee product owes
its
popularity components
as
an acceptable purchase price
,
a wide product range
and
excellent quality of raw materials
.
COFFEE JARDIN: FEATURES, ASSORTMENT AND RECIPES
Now let's find out who produces the Jockey coffee brand.
?
Jockey
coffee
the Orimi Trade
company
, quite well known in Russia, Belarus and Ukraine,
in
the city on the Neva -
St. Petersburg
.
For reference, we note that the Orimi Trade
is one of
the largest
modern
producers of natural tea
and
coffee
.
In addition to
“
Jockey
brand , the company also successfully
produces
and
markets
the related coffee brand “
Jardin
”.
HOW TO PREPARE AMERICAN COFFEE QUICKLY AND CORRECTLY?
It is worth saying that the coffee brand
“
Jockey
” was founded in
1999
and
after 4 years the brand
became
famous
and
recognizable
in all CIS countries.
The main advantages
of the company are
the high quality
of its products, which
is combined
with
an affordable price
.
The production of coffee products is carried out
from
selected Arabica coffee beans
, which
are imported
from different parts of our planet.
The main suppliers of coffee raw materials
Orimi Trade
company are
Brazil
,
Colombia
,
Indonesia
,
Ethiopia
and
India
.
COFFEE RANGE JOCKEY
Before moving on to reviewing the Jockey coffee product line
, it is worth saying a few words that
Orimi Trade
uses the most
advanced technologies
process
coffee beans , which makes it possible
to
obtain excellent coffee
, both in
quality
and in
taste characteristics
.
Note that before the grains
fall into a special
roaster
for
roasting
,
high-quality
Arabica beans
go through
several stages of selection
based
on
careful
testing
of each
bean
individually .
The manufacturer
pays
special attention the process of roasting beans
, so
the brand's product line
includes
coffee varieties
with
light
,
medium
and
dark
degrees
of roast
.
WHAT IS THE BEST COFFEE BEAN.
RATING AND LIST OF VARIETIES In addition, it is worth saying that special respect
Orimi Trade
company deserves that it
regularly
expands the range
of its products, creating
new blends
where each
type of coffee bean
brings its own
unique
notes to the overall bouquet
of aroma
and
taste
of the freshly brewed drink.
A real example of uniqueness
and
the unique taste
of the company’s products is served, for example, by the fact that
coffee beans
brought from
Bolivia
and
Cameroon
give the finished coffee
a sweetish taste
, raw materials from
Ethiopia
give
the drink a pleasant
fruity aroma
with
a wine flavor
, and coffee beans from
Indonesia
add
a subtle
, slightly perceptible
sourness
of real
Arabica
.
WHAT EFFECT DOES COFFEE HAVE ON THE HUMAN BODY?
Flavored
Aroma compositions are added to coffee (bean and powder) during roasting, giving it an interesting taste and pleasant aroma.
The elegant creamy vanilla aroma harmonizes perfectly with the deep and dense taste of real Brazilian coffee.
Irish cream
It tastes like cream and brandy. It has a delicate aroma and strong taste. The blend appealed to many coffee lovers.
Bavarian chocolate
Ground coffee with a touch of classic European dessert is a real find for coffee lovers and those with a sweet tooth.
Invigorating, thick, with a pleasant chocolate taste. Ideal in combination with milk and sugar.
Hazelnut
A drink for those who love light, aromatic coffee with a nutty flavor. The drink reveals itself from different sides, which makes it indispensable in the morning.
Jockey 3 in 1
The classic “3 in 1” portioned coffee made by “Jockey” turns into a bright sweet drink with a rich creamy flavor.
Small sachets are presented. Coffee, sugar and milk in different proportions. For those who often travel or are away from home, this option is simply a godsend. It is important to note that such drinks are high in calories (about 50 kcal in one cup). Therefore, people who care about their health and figure should use it with caution.
Recipe with "Jockey"
The standard ratio that produces a tasty drink is 100-120 grams of water per 2 heaped spoons of coffee
. What you will need:
- Coffee (“Traditional”) – 3 tsp
- Water – 200 ml
- Milk – 100 ml
- Liquid cream – 15 g
- Sugar
- Turk
Cooking method:
- You need to boil the milk in any suitable container.
- Add sugar, cream and stir
- Brew coffee in a Turkish coffee pot and slowly pour it into milk
- Mix all ingredients
- Pour into a bowl
Reviews
An excellent variety of invigorating budget drink with a bright aroma, among analogues - the really best
Jockey does not pretend to be an elite coffee, so customers treat the brand with loyalty and respect. At a low cost, it exceeds all expectations. In the assortment it is easy to choose a drink for every day that would delight you with its pleasant notes and lift your spirits. The quality of the coffee is at a high level, the company's turnover speaks for itself. It also happens that coffee is not to your taste due to individual preferences. Here, as they say, it comes down to taste and color.
history of the company
In the 1990s, an acute shortage of budget but tasty tea and coffee arose in the Russian food sector. In the first half of the nineties, it appeared, founded by three co-founders - Alexander Evnevich, Sergei Kasyanko and Dmitry Varvarin. From the moment of opening, its profile was the sorting and sale of good Ceylon tea, which brought the company to a high level - by the 2000s, Orimi Trade took a leading position among tea importers.
In 1999, the individual brand “Jockey” was created, represented by two types of coffee - beans and ground. These were “Jockey” Classic and “Turkish”.
Coffee "Jockey" Classic
At first, the grains were roasted, ground and packaged abroad, but after some time, businessmen equipped premises for roasting on the basis of their production for weighing and sorting tea.
By 2021, 155,000 tons of coffee were hitting domestic shelves in two brands – Jockey and Jardin.
Nowadays, beans and ground coffee with different flavors are packaged in branches in the Russian Federation and Ukraine. Since 2009, coffee beans have been packaged in packs with a special valve, which prevents the contents of the package from losing their tart aroma and becoming saturated with foreign odors. Vacuum packaging is a real godsend, because the coffee does not need to be poured into another container.
Arabica (predominantly it becomes the basis of coffee production) is purchased in fifteen countries around the world. The instant drink is made to order from Orimi Trade outside the Russian Federation and the CIS.
How not to buy a fake
The cost is more than affordable (a 250g pack costs 140-190 rubles) - this is truly a popular brand that is actively bought by coffee lovers. The
world market is rich in types of coffee, but there are those who are ready to resell garbage under the guise of original packaging. On the World Wide Web you can find coffee that is several times cheaper than the original, and an inexperienced buyer can fall into a trap. You don’t need to have any special skills to distinguish a fake from an original, just know a few rules.
Place the grains in water. The original will swell and color the water a little. If the grain begins to disintegrate into separate particles in the water and a sediment forms, then most likely it is a mixture of plastic, clay and starch.
Ground coffee is even easier to recognize using the same principle. Pure coffee will remain at the top, and impurities such as ground chestnuts and acorns will settle to the bottom. Ground rye or barley sticks together, forming small lumps, and colors the water a rusty hue.
The main thing in coffee is the rich aroma of the beans; if this is not available, it is better to refuse the purchase
A pinch of coffee is placed on a flat, white sheet and examined for the presence of impurities. There may be particles of a different color and shape.
The original product has a strong coffee smell. If there is none, you should be wary, because it could be chicory.
Counterfeit instant coffee has an empty or rancid-sour taste, because it contains coffee shells, burnt sugar, and chicory. Also check out the products of the brands: Mehmet Efendi, Jacobs Monarch and Davidoff Coffee, Lavazza and Nescafe in our articles.
