History of the brand
Today coffee appeared in our stores not so long ago. The trademark is presented as an English product that is manufactured in Germany. A distinctive feature of the product is the successful combination of experience, skills and abilities accumulated over many years with modern advanced technologies.
Coffee is produced using innovative technologies
The manufacturer of Today instant coffee is the Cafea Gruppe holding centered in Hamburg, and production plants and factories are located in several German cities and in the Belgian Liege. They own half the market for these products.
Jan Bernd Rothfos has been running a profitable business for many years (since 1955).
At that difficult time, the management of the companies producing coffee varieties Jacobs, Tchibo, Eduscho and DEK, by mutual agreement, in order to preserve the market from Nestle and General Foods, divided spheres of influence. The business has gone through many difficult moments, but the company is still operating, and in 2015 there were 1,750 employees with an annual income of 589 million euros.
Raw materials and production
One of the most important tasks that the team has to solve in its daily activities is the improvement of production technologies. According to the new technological program, a freeze-dried coffee product is produced, i.e. undergone vacuum-freeze drying. Each coffee crystal contains a grain of ground bean. When dissolved, sublimated, a small amount of grounds precipitates.
Thoughtful technology down to the smallest detail allows you to preserve the original taste of coffee
Characteristic is the fact that “Tudey” is produced using new technologies, but with strict adherence to German high quality criteria. The organizer of this business is confident that great drinks give people moments of pleasure while saving time.
New cooking technology makes it possible to preserve healthy and natural qualities and a specific aroma. The technological process includes careful selection of green fruits, which are then fried in a hot oven. After roasting, the grains are kept in order to rid them of carbon dioxide released during the working process.
Coffee concentrate is made from roasted beans
The next production step is grinding the grains and boiling the mixture for two hours in an airtight container. The resulting concentrate must be frozen and then crushed into pellets. Finally, drying is carried out in a vacuum. Transformation of grains preserves the bright aroma, excellent taste and usefulness of the components. Of course, energy costs for manufacturing products are included in the cost of the product.
The taste and aroma of Tudey products directly depend on the ecology of the regions in which the raw materials were grown.
Trade line of coffee Today
The range consists of four varieties with different volumes. Packaging: glass jars and soft packs.
The brand contains:
- freeze-dried instant drinks;
- ground, which are contained in soluble;
- green coffee cherries.
Each individual type of Today coffee has different tastes and aromas.
With fruity notes, slightly sour, soft, freeze-dried Pure Arabica drinks. They are medium-strength and have a luxurious aroma of Colombian Arabica. Implemented since 2007
With bright, rich, bitter flavors, darkly roasted beans, invigorating - Espresso. It began to be produced in 2007, with roasted Arabica beans. Drinks are sold in glass cans 50-200 g. And in bags 75-120 g.
With ultra-fine grinding of coffee cherries, which form a blend with soluble concentrates that are frozen inside the beans with 10% I
n-fi.
Grain option. with antioxidants, with an original tea flavor. Green coffee beans in the form of beans. They are not pre-fried. These are useful and healthy Green drinks.
Coffee assortment Today
In nature, there is an interdependence between the properties of the soil and the taste of the vegetation grown on this soil. Coffee is a type of plant that responds to light, moisture in the nutrient layer of the earth, the composition of the soil, and neighboring plants. For this reason, there is a difference between fruits collected, for example, in Africa and Indian fruits. The Brazilian variety has a sour taste, the Colombian also has this taste. Indian beans are bitter and spicy in taste, coffee trees from Yemen bear fruits with a chocolate tint, even sometimes with a wine aroma. The raw material grown in Cuba has a strong aroma.
Each individual type of Today coffee has a different taste and aroma.
An appetizing and aromatic drink is made from grains grown in Ethiopia and Kenya. These suppliers give the food market products with a plus sign.
Coffee Today is a universally recognized brand and its kit includes:
- freeze-dried instant coffee;
- ground, contained in soluble;
- green coffee beans.
The recipe is simple: place 1-2 tsp in a cup. coffee mass and fill it with hot water, but not boiling water.
Espresso
Launched into production in 2007, roasted Arabica beans are used for production. Espresso is characterized by a bitter, rich taste, strength and luxurious aroma. It is supplied for sale packaged in glass jars with a capacity of 50 to 200 g, as well as in bags of 75 and 150 g. Manufacturers use the Aroma Optima technological scheme. A German company helps espresso lovers easily wake up from their sleep.
Today Espresso is the perfect drink to invigorate your morning
Pure Arabica
The drink is aromatic, medium in strength, made from the purest Colombian Arabica beans. It has been supplied to the retail chain since 2007. Sales are made both in foil packs of 75 - 150 g, and in glass containers of 50, 100 and 200 g. Pure Arabica is recommended in the middle of the day, it gives a pleasant aftertaste for a long time.
This coffee is sold in traditional glass jars and economical foil packaging
In-Fi coffee
In-Fi technology is a combination of ground and instant coffee. Colombian Arabica is used as raw material. Roasted coffee particles are finely ground and evenly distributed in the crystals of the freeze-dried product. It goes on sale in glass and foil containers, which protect against oxidative processes and preserve the natural qualities of taste and aroma of prepared fresh natural coffee.
In-Fi is a unique blend of instant and ground coffee
Green
The assortment is expanding; in 2015, there was an addition to green varieties.
The peculiarity is that the grains are not pre-roasted. You can grind the purchased grain drink yourself using a hand mill.
The product is enriched with antioxidants and has an original tea flavor. It is in demand among people who are inclined to a healthy lifestyle. It goes on sale in packs (75 g) and standard 95 g jars.
This coffee is made from green beans
Range
Natural high-quality Arabica, grown in ecologically clean regions of the world, is the basis of the taste and aroma of Tudey products.
Davidoff coffee and reviews about it
The brand's range includes:
- instant freeze-dried coffee;
- ground in instant;
- green.
Below is a description of each individual product from the Today range.
Espresso
Produced since 2007 from dark roasted Arabica beans. Espresso has a rich taste with bitterness, high strength and rich aroma. Sold in cylindrical glass jars of 100, 200 and 50 g, as well as in foil bags of 75 and 150 g. The product is produced using Aroma Optima technology. A cup of espresso from a German company is perfect for waking up in the morning.
pure arabica
This is 100% Colombian Arabica, from which aromatic medium-strength coffee is produced using Aroma Optima technology. On the market since 2007. Sold in foil packs with zip locks of 75 and 150 g, as well as glass jars of 50, 100 and 200 g. Pure Arabica is a pure coffee taste with a long pleasant aftertaste, which is suitable for the middle of the day.
In-Fi coffee
This is ground instant coffee produced using Ying-Fi technology. The basis of the product is 100% Arabica from Colombia. Finely ground coffee particles are sealed in freeze-dried coffee granules and impart their taste and aroma to the drink after brewing. Sold in glass jars of 95 g and foil packs of 100 g.
Green
In 2015, the brand’s assortment was replenished with a freeze-dried product with green coffee extract. This is an antioxidant-rich drink with the original flavor of green tea. Valued by people who lead a healthy lifestyle and watch their weight. Sold in packs of 75 g and glass jars of 95 g.
The drink is based on roasted and green Colombian Arabica beans.
Not long ago, the company’s range was replenished with a product made from whole grains - Today Blend 8. This is a blend of Arabica beans from South America, created by the brand’s specialists. Sold in packs of 200 and 800 g.
All products of the German company are coffee that meets international standards, which is pleasant to drink, feel its aroma and admire the packaging design. The manufacturer has taken care of everything that should please and surprise the modern connoisseur of an invigorating drink.
Reviews
There are a lot of reviews. These are written by people who recognize themselves as gourmets, although they do not consider themselves connoisseurs and are confident that they can distinguish benign products from counterfeits.
Consumers trust German products and confidently declare their compliance with international coffee standards. The reviews sound confident that having tried it once, you will become adherents of this brand forever.
The Today trademark is associated among drink lovers with natural ground coffee. The successes of designers are celebrated, expressed in attractive packaging that is easy to use.
Original Today coffee gives you strength and energy for the whole day
Buyers respond with gratitude to manufacturers who have managed to please and surprise those who like to cheer up in the morning with a natural drink.
Today In-Fi Coffee
Expert opinion: “Not bad, there is Arabica, there is sourness, there is an invigorating note.”
But the people’s experts didn’t like the coffee at all, it was “sour,” they all said in one voice, and put it in last place.
Manufacturer: Colombia. Ingredients: natural instant freeze-dried coffee, natural roasted ground coffee. 100% Arabica product. The text on the packaging states that this coffee is made using a unique technology that protects ground coffee from oxidation and contains roasted ground coffee inside instant coffee crystals.
